We’ve got some big news: Zift Solutions has just announced our intent to merge with Relayware. What exactly does that mean? Quite a lot.  

Synchronizing People, Processes & Technology

First off, it means we’ve signed a strategic agreement with Relayware to merge our teams, technology and resources. Together, we’ll synchronize the people, processes and technology today’s channel leaders need to drive more revenue and growth. And, as a combined entity, we can and will deliver the first and only end-to-end Enterprise Channel Management platform through Channel as a Service.

Why now?

I’ve spoken for some time about the pressing need for integrated technology to keep up with rapid fire changes in the channel and vital importance of powerful Partner Relationship Management (PRM) tools.  Channel organizations just don’t have the time or inclination to pull together all of the parts and pieces required to manage all of the sales, marketing and operational tasks involved in optimizing an entire channel ecosystem. Channel as a Service (CHaaS) is already proving to be truly transformational in aligning and integrating everything needed to maximize profitability and productivity across the channel. With Relayware, we’re taking the next step in fulfilling our complete vision for CHaaS. No one has more expansive PRM capabilities than Relayware and we’re bringing their features and functionality into the fold of Channel as a Service.

Why Relayware?

Known for their leading-edge Partner Relationship Management (PRM) solutions, Relayware is a perfect match for Zift Solutions customers, partners and prospects. Both companies have always been entirely focused on the channel — and we both see Channel as a Service as the future of the channel. We recognize the pressure channel organizations are under to drive higher performance while simplifying and streamlining supplier-partner relationships. And, we’re united in our mission to deliver easy, integrated solutions that provide everything needed to build and grow a profitable channel partner program.  

We’re already integrating Relayware’s popular and proven PRM solutions into CHaaS, which will greatly extend the planning, sales, marketing and operational capabilities as well as ROI for our our joint customers. (Who are thrilled about this move, as you’ll see here). But this merger isn’t just about technology. Relayware and Zift Solutions have a depth of channel expertise that will undoubtedly prove valuable to accelerating channel growth and profitability for customers and their channel partners.

A Unified Vision for the Future

We’ll have a lot more to say about the benefits this merger can and will deliver to our customers and the channel at large in the coming months. For now, I hope you’ll take a moment to visit this landing page to learn more about the merger and consider joining us for an informational webinar on Tuesday, August 1 to take a deeper dive into our unified vision for the future of our combined companies and channel technology with Enterprise Channel Management.