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Sharing Is Caring: 5 Key Ingredients of a Positive & Profitable Partner Experience

While many channel organizations claim that creating and sustaining a rewarding…


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Keep it Simple: The 5 Key Ingredients of a Positive & Profitable Partner Experience

While many channel organizations claim that creating and sustaining a rewarding…


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What’s the Secret Recipe For a Profitable Partner Experience?

While many channel organizations claim that creating and sustaining a rewarding…


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Making the Most of the Modern Marketing Experience

Zift’s President and CEO Ken Romley, along with our resident Oracle Marketing Cloud…


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The Next Wave of Channel Partner Performance and Management

In my previous post, I talked about the marked differences and even overlap between…


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The Big Question: Do I Really Need CMM If I Already Have PRM or CRM?

Customers often ask me about the differences between Zift’s Channel Marketing and…


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Closing the Sales Enablement Gap

As Zift has grown within the channel marketing automation space, becoming a leader…


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VerticalX Podcast: Best Practice Channel Marketing

I recently had the opportunity to join hosts Sterling Bailey and Marilyn Cox as a…


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Making a Mark at Marketo’s 2015 Marketing Nation Summit™

With big name celebrities like John Legend and Arianna Huffington here at the…


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Crawl, Walk, Run: A Proven Approach to Channel Marketing Success

I see it happen all the time. A well-intentioned supplier decides this will be the…


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Why Lead Nurturing is Essential to Channel Partner Success (Part 3 of 4)

This blog post is the third part in our series which aims to help suppliers…


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How to Introduce and Optimize Automated Lead Distribution (Part 2 of 4)

This blog post is the second part in our series which aims to help suppliers…


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3 Ways to Optimize Partner Sales

As so many of today’s businesses rely on channel partners to drive product sales,…