MMEEveryone’s heard the old saying, “What happens in Vegas, stays in Vegas.” Well, I’m here at the Venetian in Las Vegas for Oracle’s 2015 Modern Marketing Experience, and I’m going to spill some secrets.

The annual Modern Marketing Experience event brings together experts in marketing automation, social marketing, content marketing, and Big Data. Of course, Zift Solutions is among those leaders and we’re pleased to serve as an App Cloud Sponsor for the event. This is a great opportunity to share strategies and tactics designed to make modern marketing succeed. At our booth, we’re demonstrating exactly how channel organizations are using Eloqua and Zift Solutions in tandem to streamline channel marketing efforts, automate channel lead distribution and reporting, and extend the value of both solutions.

Here are a few additional observations I’ve made while attending the event:

  • The pace of change in the marketing “tech” space continues to accelerate with no signs at letting up re: more has been sent on marketing tech in the last 10 years then in the last 50+ years combined.
  • The level of visibility – and responsibility – of the marketing function is unprecedented and the expectations to prove performance have gone with it.
  • The landscape of vendors and options has reached critical mass and now requires a systematic, purposeful approach that is both strategic (3 – 5 year plan) as well as tactical (how have you driven demonstrable revenue this quarter).

I encourage you to reach out – I’ve got additional insights and data from analysts and thought leaders I spoke with in this space – from Mark Hurd to Kevin Ackeroyd – valuable to know if you are embarking on a journey into marketing automation.

You can also learn more about the power of Zift’s integration with Eloqua here.

Did you get the opportunity to attend the Modern Marketing Experience or visit Zift in Booth #421? Share your thoughts in the comments section!