CARY, N.C. – April 4, 2022 – Zift Solutions, a leading provider of partner relationship management (PRM) and through-channel marketing automation (TCMA) software, is thrilled to share its recent placement as number one in the Through-Channel Marketing category within G2’s Spring 2022 report. This is the second quarter in a row that Zift has been named the top provider in this category.

Additionally, Zift Solutions was named a top leader in Partner Management software, a category it has been included in for four consecutive quarters. G2, the leading tech marketplace for businesses to find and review technology products, releases quarterly reports detailing progress in a variety of software categories.

On top of being included in the Through-Channel Marketing and Partner Management categories, Zift was recognized as a Leader in Small-Business for Partner Management, a Leader in Mid-Market for Partner Management, and received a “Users Love Us” reward. These rewards are given to companies that have received 20+ user reviews with an average 4.0-star rating.

“We are incredibly grateful for the number of positive customer reviews that led to these results,” said Gordon Rapkin, Zift’s Chief Executive Officer. “Time and time again, we’re reminded as a company that our customers are the backbone of our business. Thank you to those who helped us achieve these results.”

Zift Solutions is the choice of leaders in the channel, including Dell, Cisco, Nutanix, and more. It recently expanded its market-leading ZiftONE platform with innovative new features, including integrated Virtual Event campaigns, which help channel programs take their virtual event promotion to the next level, and Success Plans, empowering sales leaders to get on the same page as their partners with detailed annual plans.

To learn more about Zift Solutions, please visit www.ziftsolutions.com or stop by booth #2444 at the upcoming Channel Partners Conference and Expo from April 11-14. The company’s ZiftONE platform integrates channel sales, marketing, enablement, and operations in a single end-to-end channel management solution that oversees the entire funnel from lead to revenue.

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About Zift Solutions

Founded in 2006, Zift Solutions has a decade and a half of experience delivering Partner Relationship Management (PRM) and Channel Marketing Management. As the global leader in Enterprise Channel Management, the company’s ZiftONE platform integrates channel sales, marketing, enablement, and operations in a single end-to-end channel management solution that oversees the entire funnel from lead to revenue. In 2020, Zift was named the only leader in both Channel Marketing Automation and Partner Relationship Management by Forrester Research. For more information, visit www.ziftsolutions.com.