CARY, N.C. – Dec. 6, 2022 – Zift Solutions, a leading provider of Partner Relationship Management (PRM) and Through-Channel Marketing Automation (TCMA) software, has been named a Top Channel Marketing Solutions Provider by MarTech Outlook. This annual award is given to companies that are at the forefront of providing Channel Marketing Solutions and are transforming businesses in the region.

Zift Solutions’s CEO Gordon Rapkin was interviewed by the MarTech Outlook publication regarding ZiftONE’s innovative approach to Channel Marketing. His interview can be found in the latest print edition of MarTech Outlook’s Channel Marketing magazine.

“We created ZiftONE to work as a unified, comprehensive solution. Our objective is to enable marketers to do everything from demand generation, lead building, and deal management through the full range of marketing channels,” Rapkin shared in the interview. “[ZiftONE] also enables [users] to view their ROI, marketing activities, and business analytics from a single source.”

This acknowledgment from MarTech Outlook is one of many industry-wide recognitions that Zift Solutions has received this year. In 2022 alone, Zift has received a Tech Cares award from the national brand TrustRadius, has won a People’s Choice Stevie® Award from the American Business Awards®, and was presented with a Globee® Award in the Sales, Marketing, Customer Success, and Operations category.

“At the core of these awards and honors is Zift’s ongoing commitment to innovation,” says CEO Gordon Rapkin. “We are proud to receive recognition for our hard work. This is a sign of great things to come from Zift Solutions.”

More information on the Top Channel Marketing Solutions Provider award can be found at the MarTech Outlook website or at


About Zift Solutions

Founded in 2006, Zift Solutions is the only Partner Relationship Management (PRM) and Through-Channel Marketing Automation (TCMA) tool built as one to work as one. The company’s ZiftONE platform manages the flow from onboarding to enablement, lead generation to marketing, all the way through sales. Backed by the most experienced team in the industry, Zift was named the only leader in both Channel Marketing Automation and Partner Relationship Management by Forrester Research and a market leader in Partner Management Software and Through-Channel Marketing Software by G2. For more information, visit Zift Solutions.