CARY, N.C. – May 9, 2022 – Zift Solutions, a leading provider of partner relationship management (PRM) software, today announced that CRN®, a brand of The Channel Company, has named Gwyn Edwards, Director of Partnerships & Alliances, to its Women of the Channel list for 2022. This esteemed list honors the incredible accomplishments of female leaders in the IT channel. Those named on this annual list come from all corners of the IT channel — including vendors, distributors, and solution providers whose vision, expertise, and contributions make an impact on the industry every day.

By bringing innovative concepts, strategic business planning and comprehensive channel initiatives to life, these extraordinary women support partners and customers with exceptional leadership. CRN celebrates these women, who are so deserving of recognition, for their constant dedication to channel excellence.

Gwyn Edwards runs the Zift ZONE Alliance Program which connects Zift customers to a growing ecosystem of trusted and certified agencies, applications, and service providers, all of whom drive channel success. Gwyn is a seasoned channel leader with 30+ years of channel experience for a wide range of companies – from high-growth start-ups to industry giants like Nortel and Oracle with mature partner programs. Gwyn has created and managed a wide variety of Go-to-Market models including OEMs, VARs, System Integrators, Two Tier Distributors, and Service Providers.

“We couldn’t be more excited to see Gwyn’s accomplishments, as well as her dedication to serving Zift and our alliance partners, rewarded,” says Heather Tenuto, the Chief Revenue Officer at Zift Solutions. “Gwyn’s commitment to building channel relationships shines through in all that she does.” 

“We are proud to once again recognize the remarkable leaders on this year’s Women of the Channel list. Their influence, confidence, and diligence continue to accelerate channel success significantly,” said Blaine Raddon, CEO of The Channel Company. “Their accomplishments will inspire others, and we look forward to witnessing their future contributions to the channel.”

CRN’s 2022 Women of the Channel list will be featured in the June issue of CRN Magazine and online at

About Zift Solutions

Founded in 2006, Zift Solutions has a decade and a half of experience delivering Partner Relationship Management (PRM) and Channel Marketing Management. As the global leader in Enterprise Channel Management, the company’s ZiftONE platform integrates channel sales, marketing, enablement, and operations in a single end-to-end channel management solution that oversees the entire funnel from lead to revenue. In 2020, Zift was named the only leader in both Channel Marketing Automation and Partner Relationship Management by Forrester Research. For more information, visit Zift Solutions.

About The Channel Company

The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers, and end-users. Backed by more than 30 years of unequaled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace. 

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 © 2022. CRN is a registered trademark of The Channel Company, LLC.  All rights reserved. 

The Channel Company Contact:

Jennifer Hogan

The Channel Company