CARY, N.C. – Oct. 25, 2022 – Zift Solutions, a leading provider of Partner Relationship Management (PRM) and Through-Channel Marketing Automation (TCMA) software, today announced its continued partnership with bChannels (Global Services of the Channel Company) to further drive channel partner success. The partnership between Zift Solutions and bChannels ensures marketing dollars are spent effectively driving programs and relationships, increasing demand through global amplification of our customers’ brands and delivering exceptional results.

bChannels understands the challenges facing partner and vendor ecosystems, acting as an extension of one’s team and connecting partners with customers. bChannels provides campaign guidance, alongside ZiftONE platform support and expertise, providing program optimization that helps simplify and accelerate campaign activities and generate the highest return on investment.

“As we renew our partnership with bChannels and The Channel Company, we look forward to a continued commitment to serving customers and their channel programs,” said Gwyn Edwards, Director of Partnerships and Alliances at Zift Solutions. “With the combination of bChannels’ marketing expertise and ZiftONE’s market-leading PRM capabilities, customers can be sure they are receiving best-in-class assistance in their channel efforts.”

“Our combined marketing expertise and partnership of over 10 years lets our joint customers remove administrative burdens allowing them to focus on strategy while extending reach and increasing partner engagement,” said Stephanie North, Global SVP of Agency Services at The Channel Company. “Together, we are focused on one thing: ensuring marketing dollars are spent on effective programs that help penetrate further into the market.”

To learn more about the partnership between bChannels and Zift Solutions, and discuss how you can make the most of it for your channel program, please contact Gwyn Edwards at the Zift Solutions website.


About bChannels

bChannels is a global technology marketing agency with employees in every major region. Experts in to-partner and through-partner marketing, our focus is only on technology and only on channels, making us the choice of leading brands in the market to accelerate the growth of their partner revenues. Our channel experience is built over 22 years from a history of channel program design to today’s product offers. Our coverage is unique with partner marketing experts that provide local language, cultural and business understanding. Now as a part of The Channel Company, which is celebrating its 40th year, we continue to empower the growth and evolution of the technology industry through an unrivaled suite of innovative global marketing services: Events and Communities to foster business growth, Strategic Marketing and Insights to accelerate your time to market, Agency Services to transform your marketing strategy, and Editorial and Media to ensure you’re first to know about the latest technology channel news.

About Zift Solutions

Founded in 2006, Zift Solutions is the only Partner Relationship Management (PRM) and Through-Channel Marketing Automation (TCMA) tool built as one to work as one. The company’s ZiftONE platform manages the flow from onboarding to enablement, lead generation to marketing, all the way through sales. Backed by the most experienced team in the industry, Zift was named the only leader in both Channel Marketing Automation and Partner Relationship Management by Forrester Research and a market leader in Partner Management Software and Through-Channel Marketing Software by G2. For more information, visit