CARY, N.C. – January 23, 2023 – Zift Solutions, a leading provider of Partner Relationship Management (PRM) and Through-Channel Marketing Automation (TCMA) software, announced Investcorp Technology Partners (“ITP”), a leading global technology investor, has led an investment round for the company, which, including additional growth funding ITP is injecting into the business, results in a total deal value over $70 million. Existing institutional investors Arrowroot, Oxx, SSM, and AshGrove Capital participated in this transaction; Investcorp has become the majority shareholder in Zift Solutions. This investment will catapult the company into its next phase of growth. 

Founded in 2006, Zift Solutions’ award-winning ZiftONE software delivers a comprehensive, modern platform that aligns channel marketing, channel sales, and channel operations. ZiftONE’s customers consist of national and international brands with renowned channel programs. Its customers are served from three offices: Oxford, UK, Hoboken, New Jersey, and Cary, North Carolina.

“We are delighted to be partnering with Investcorp Technology Partners as we enter this next stage of growth,” said Gordon Rapkin, Chief Executive Officer of Zift Solutions. “Investcorp demonstrated a strong understanding of our business and the potential of the markets we serve. They are the right partner to support our international expansion given their global expertise. We look forward to working with Investcorp to continue our growth journey and capitalize on the fast-growing channel technology sector, as well as on the value it provides in helping organizations scale their own growth.”

ITP’s investment will help accelerate Zift’s go-to-market strategy, continue expansion into international markets, and further support the company’s growth. ITP has established a market-leading position of investing in lower mid-market technology companies with a specific focus on Software, Data / Analytics, Cyber Security, and Fintech. The investment in Zift represents the second investment from ITP’s global fund, Investcorp Technology Partners V.

“Building and growing an effective channel program that engages partners is a critical, constant challenge for channel leaders,” added Andy Drummond, Chief Financial Officer/Chief Operating Officer for Zift Solutions. “There is enormous potential in channel technology to meet these needs. We are excited to have the support of Investcorp as we deliver additional innovation and enhanced services to move the market forward.”

“Our investment in Zift aligns with ITP’s mission to support high-growth companies with proven products and end markets,” said Gilbert Kamieniecky, Head of ITP. “Zift’s solutions help to solve an increasingly complex issue for marketing and sales-driven businesses, making relationship management simpler for companies across industries. We’re excited to be partnering with Zift and helping the Zift team take the business to the next level.”

“Investcorp Technology Partners is pleased to be investing in Zift,” stated Julian Bennet, Managing Director, ITP. “Gordon Rapkin and the Zift Solutions team have shown a tried and tested method for partner relationship management, revolutionizing the way companies can manage their marketing data. We look forward to working with Zift on their further growth, both in the United States and in markets worldwide.”

Atlas Technology Group and Wyrick, Robbins, Yates, and Ponton served as advisors and counsel to Zift Solutions. This transaction is subject to customary regulatory requirements and is expected to close at the end of January.


About Zift Solutions 

Founded in 2006, Zift Solutions is the only Partner Relationship Management (PRM) and Through-Channel Marketing Automation (TCMA) tool built as one to work as one. The company’s ZiftONE platform manages the flow from onboarding to enablement, lead generation to marketing, all the way through sales. Backed by the most experienced team in the industry, Zift was named the only leader in both Channel Marketing Automation and Partner Relationship Management by Forrester Research and a market leader in Partner Management Software and Through-Channel Marketing Software by G2. For more information, visit


About Investcorp

Investcorp is a global investment manager, specializing in alternative investments across private equity, real estate, credit, absolute return strategies, GP stakes, infrastructure, and insurance asset management. Since our inception in 1982, we have focused on generating attractive returns for our clients while creating long-term value in our investee companies and for our shareholders as a prudent and responsible investor.

We invest a meaningful portion of our own capital in products we offer to our clients, ensuring that our interests are aligned with our stakeholders, including the communities that we operate within, towards driving sustainable value creation. We take pride in partnering with our clients to deliver tailored solutions for their needs, utilizing a disciplined investment process, employing world-class talent and combining the resources of a global institution with an innovative, entrepreneurial approach. In January 2022, Investcorp issued its 2021 Responsible Business Report which outlines its Environmental, Social, and Governance (ESG) highlights for 2021 and specific initiatives the Firm implemented to meet its goals:

Investcorp has today 13 offices across the US, Europe, GCC and Asia, including India, China and Singapore. As of January 2023, Investcorp Group had US $50 billion in total AUM, including assets managed by third party managers, and employed approximately 510 people from 50 nationalities globally across its offices.

For further information, visit and follow us @Investcorp on LinkedIn, Twitter and Instagram.