Reverse the Interview: What Channel Partner Recruits Want to Know Tells You Everything You Need to Know

Partners, like candidates, know all the typical questions they’ll be encountering…


When Recruiting Partners, Seek Business Model Alignment

There has never been a “one-size-fits-all” definition for “channel partner.” Some…


Why Your Channel Marketing Collateral Isn’t Working For Your Partners

How many partners do you have in the NFL cities? How do you think their customers…