If there’s one thing marketers are passionate about, it’s data to back up their hard work. Even if math and numbers don’t otherwise make their hearts sing, seeing the work they’ve put out blossom into proven results is something that makes marketers happy. It’s unsurprising, then, that for Qlik’s Lisa Stifelman-Perry “one of the key measurements of success is engagement.”

High partner engagement within a channel program is powerful data to showcase. Having demonstrable proof that your program is performing well to present to higher-ups is just about the highest endorsement around.

Another piece of advice from Lisa? Taking a step back and assessing your program. This may help reveal potential pain points that aren’t immediately clear to your team and place a scale of importance on what needs to be addressed.

To hear more about the link between partner engagement and revenue, watch the video below.


Visit ChannelVisions.tv to hear more from thought leaders in channel marketing and management (CMM) and partner relationship management (PRM).