New Campaign Marketplace Optimizes Use of Market Development Funds, Delivers Access to Full- and Self-Service Campaigns from Professional Marketing Agencies Directly within Zift Platform


Zift Solutions, a leading provider of Channel Marketing and Management (CMM) solutions, today announced that it has launched the Zift Campaign Marketplace. The launch further extends Zift’s industry-leading self-service marketing solutions for channel partners with full-service marketing campaigns delivered by professional Marketing Service Agencies along with tools to optimize the use of Market Development Funds (MDF).

“A significant percentage of Market Development Funds go unused by channel partners, who are often struggling with marketing efforts and starting but not following campaigns through to completion,” said Ken Romley, President and CEO, Zift Solutions. “Campaign Marketplace solves both problems by making it easy for channel partners to manage and use their MDF to access pre-approved marketing activities and customized campaigns developed and executed by professional Marketing Service Agencies directly within the Zift Platform.”

Zift’s Campaign Marketplace drives channel partner engagement and results with direct access to pre-approved full- and self-service campaigns from proven marketing professionals, optimizes MDF usage and closes the loop on marketing investments all within the Zift Platform.

“Suppliers continue to struggle when it comes to tying incentives to their channel marketing activities,” notes Laz Gonzalez, Group Service Director, Channel Strategies at SiriusDecisions. “Providing a single interface where partners can see what funds they have accumulated over time, then later draw from these funds to purchase from a menu of marketing “plays” is exactly what the channel needs to drive efficiency and adoption; by connecting their CMM (channel marketing and management) platform to a supplier’s incentive management system, Zift Solutions is taking a step in the right direction.”

Partners can request (or channel managers can pre-approve) full- and self-service marketing solutions, activities and even custom campaigns and events, developed and delivered by Marketing Service Agencies.

Integrated MDF processes can be as simple or advanced as users prefer. Vendors and suppliers can provide MDF to partners via a Virtual Wallet and track usage of funds. Channel partners then see and use available MDF for select activities within the system. They can also easily submit claims for POP and reimbursement inside Zift’s Campaign Marketplace.

Also new to Campaign Marketplace is a unique interface tailored specifically to the needs of third-party marketing service agencies, so they can easily track, manage and execute orders for multiple clients and promote specific project and service offerings to Zift’s Campaign Marketplace users.

Campaign Marketplace is now being used in production with thousands of channel partners to support effective use of their MDF funds, and is available to current customers within their familiar Zift Solutions environment.

Request a demo or learn more about Campaign Marketplace.

About Zift Solutions

Zift Solutions increases channel sales and boosts marketing impact with a superior technology platform, a complete channel marketing success framework and global customer care. Leading channel driven organizations around the world leverage Zift Solutions’ cloud-based platform to automate co-branded marketing, empower collaborative selling and measure results with powerful analytics. To learn more join the conversation via the blog Channel Chatter and follow us on Twitter @zift.