New Co-Brandable Videos, Improved Through-Partner Social Media and To-Partner Communications

Cary, N.C. – May 12, 2022 – Zift Solutions, a leading provider of partner relationship management (PRM) and through-channel marketing automation (TCMA) software, today announced several new additions to its ZiftONE platform. With its three technology-first features, suppliers using Zift can better and more easily empower their partners for digital marketing and communications.

  • Co-Brandable Videos: Co-brandable videos allow partners to upload and personalize their logo on supplier-provided videos, providing an additional marketing tool that reflects their brand while still using the supplier’s messaging.
  • Through-Partner Social Media Syndication: ZiftONE’s improved Through-Partner Social Media Syndication helps suppliers share videos and photos in posts to partners’ Facebook, LinkedIn and Twitter accounts. ZiftONE supports both company and individual seller’s accounts. Now, suppliers can more easily identify periods lacking content with an expanded media calendar view and access comprehensive reports.
  • To-Partner Emails and Pop-Ups: ZiftONE’s enhanced tools with drag and drop functionality and a WYSIWYG editor to make it easy to build emails and in-app pop-up messages for announcements. With filters, suppliers can be sure that the messages only reach their intended audience. They can also get reporting to see who has and who has not interacted with the message.

“ZiftONE empowers channel marketing through selling partners in an increasingly virtual world,” said Gordon Rapkin, CEO of Zift Solutions. “This is the next step in our expanding focus on digital communications. Earlier this year we delivered virtual event campaigns to enable a data-driven approach to promote webinars through third-party sellers. Zift’s shareable co-brandable videos and Zift’s scalable social media syndication further help companies give their third-party sellers a dynamic online presence featuring their products. By extending ZiftONE’s to-partner communications abilities, suppliers can easily share and promote to their partners these new and improved tools to help partners become master digital marketers.”

All three features were rolled out to customers as an integrated capability of the powerful ZiftONE all-in-one platform, and are included in Zift’s top-rated through partner marketing automation feature set with no additional licensing fee for new customers.


About Zift Solutions

Founded in 2006, Zift Solutions has a decade and a half of experience delivering Partner Relationship Management (PRM) and Through Channel Marketing Automation (TCMA). As the global leader in Enterprise Channel Management, the company’s ZiftONE platform integrates channel sales, marketing, enablement, and operations in a single end-to-end channel management solution that oversees the entire funnel from lead to revenue. In 2020, Zift was named the only leader in both Channel Marketing Automation and Partner Relationship Management by Forrester Research. For more information, visit