New Zift Zone Alliance Enables Breakthrough IT Channel Performance

JERSEY CITY, NJ, RESEARCH TRIANGLE PARK, NC and WESTBOROUGH, MA (June 11, 2019) Enterprise Channel Management leader Zift Solutions welcomes The Channel Company to its new strategic alliance program: Zift Zone. The Zift Zone is a marketplace connecting Zift customers to its growing ecosystem of trusted and certified agencies, applications, and service providers, all of whom drive channel success.

“We are excited to welcome The Channel Company to the Zift Zone,” said Gordon Rapkin, CEO of Zift Solutions. “As Zift Solutions and The Channel Company are both committed to driving channel success, this powerful strategic alliance will multiply our impact and capacity to fuel growth and efficiencies for channel leaders.”

A Zift Zone Agency Partner, The Channel Company enables breakthrough IT channel performance with dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. Its PartnerDemand Services® helps organizations fill their sales funnel and reach more prospects with innovative multi-touch campaigns.

As an authorized Zift agency, The Channel Company’s PartnerDemand Services® supports partners by working inside the ZiftONE platform to utilize existing marketing assets and outside the platform to create custom assets, design and execute digital and traditional marketing activities to generate leads that result in customer demand,” said Lauren Goldstein, VP of Sales PartnerDemand Services, The Channel Company.

Working with Zift and The Channel Company, leading and emerging channel organizations can optimize brand awareness, streamline partner recruitment and communications, stay on top of industry trends with cutting-edge thought leadership, as well as enable new strategic initiatives, such as Account Based Marketing, Virtual Training, Custom Microsites, and Partner Conferences.

“With its expertise and industry focus on the IT Channel, The Channel Company serves as a catalyst through their insights and channel-focused services.  It offers a broad range of to-, through- and for- partner marketing solutions that can really help suppliers drive engagement and demand programs with partners, which are all now available via the Zift Zone,” said Laz Gonzalez, Chief Strategy Officer for Zift Solutions.

In the Zift Zone, Zift Solutions customers will find a broad ecosystem of channel-focused Agency, Technology, and Service providers partnering with Zift to enhance channel program success, drive partner engagement, and streamline channel program operations.

Zift Zone is expanding rapidly worldwide. To learn more about Zift’s Strategic Alliance Partnership program, its partners, or to join the Zift Zone, visit Strategic Alliance Partners.

About Zift Solutions
Zift Solutions is the Enterprise Channel Management leader, delivering the people, processes and technology organizations require to drive channel success. Relied on by more than 80% of top channel chiefs, Zift boosts channel partner program productivity, and profitability by automating and aligning marketing, sales, and operational processes. The ZiftONE platform integrates seamlessly with established systems and infrastructure to speed time-to-sales, create an exceptional partner experience, and provide faster ROI.  To learn more, visit, follow us on Twitter and LinkedIn, and join the conversation via Channel Chatter.