Powerful New Strategic Alliance & Channel-Focused Creative Services Deliver Partner-First Campaigns and Content

Jersey City, NJ, Research Triangle Park, NC and Sydney, Australia (October 31, 2019) Enterprise Channel Management leader Zift Solutions and Elastic Digital are partnering to deliver channel-focused Creative Services to channel sales organizations. Elastic Digital is the latest strategic partner to join the Zift Zone, a marketplace connecting Zift customers to its growing ecosystem of trusted and certified agencies, applications, and service providers, all dedicated to driving channel success.

“Very few creative agencies have the same level of channel domain expertise or strong marketing automation knowledge,” said Laz Gonzalez, Zift’s Chief Strategy Officer. “Elastic Digital understands the shifting needs of channel marketers and their partners — as well as the nuances of the channel in the B2B IT space.  They will be instrumental in addressing the needs of our global suppliers, especially those with operations in APJ.”

Based in Sydney, Australia, Elastic Digital is host to an impressive team of designers, writers, strategists, and project managers offering a wide range of creative and management services to help clients maximize their channel sales and marketing investments. Trusted by local and global companies, Elastic Digital creates engaging content portfolios, lifts workload pressure, and helps channel-based organizations and their partners be more successful. Their hands-on approach provides the support and insight channel leaders need to create tailored marketing campaigns for their extended partner networks as well as marketing assets, video, animations, content syndication showcases and more. 

Elastic Digital was founded by Cameron Avery, formerly Zift’s Senior Vice President of Business Development and a leader in Zift’s Channel Center of Excellence. A well-recognized channel marketing and management (CMM) expert with more than 20-years of channel expertise, Avery grew his previous company, Elastic Grid, into a global channel marketing automation leader.  He has also helped many of the world’s largest B2B IT companies, including Atlassian, DOMO, Oracle and Extreme Networks, embrace digital transformation and leverage technology to drive success for their brand and partners’ businesses. 

“As a ZiftONE-certified creative agency with in-depth knowledge of the channel space , Elastic Digital is a superior builder of launch-ready campaigns in the Zift environment,” notes Avery. “We’re excited to grow and expand our Zift alliance to help our joint and net new customers, particularly in the APAC region, capture more channel revenue using ZiftONE coupled with better channel marketing content and assets from Elastic Digital.” 

To learn more about Zift’s Strategic Alliance Partnership with Elastic Digital or to join the Zift Zone, visit https://ziftsolutions.com/strategic-alliance-partners/.


About Zift Solutions

Zift Solutions is the Enterprise Channel Management leader, delivering the people, processes and technology organizations require to drive channel success. Relied on by more than 80% of top channel chiefs, Zift boosts channel partner program productivity, and profitability by automating and aligning marketing, sales, and operational processes. The ZiftONE platform integrates seamlessly with established systems and infrastructure to speed time-to-sales, create an exceptional partner experience, and provide faster ROI.  To learn more, visit Zift Solutions, follow us on Twitter and LinkedIn, and join the conversation via Channel Chatter.


About Elastic Digital

Elastic Digital is a creative agency that’s trusted by local and global companies to create an engaging content portfolio, ease workload pressure and help channel marketers be more successful. Learn more at www.elasticdigital.com