Frost & Sullivan Analysts Recognize Zift Solutions’ Visionary Understanding of the Future, Product Innovation, and Depth & Breadth of Channel Management Solutions

JERSEY CITY, NJ, RESEARCH TRIANGLE PARK, NC and OXFORD, UNITED KINGDOM September 18, 2019 –  Enterprise Channel Management leader Zift Solutions received the 2019 Frost Radar Best Practices Award for Innovation Excellence in the global marketing automation solutions market from esteemed analyst firm Frost & Sullivan. Zift formally accepted the award at the Growth, Innovation & Leadership Awards Gala hosted by Frost & Sullivan last night at the Hyatt Regency Resort in Lost Pines, TX.  

“Zift is honored to be recognized for its visionary approach to Enterprise Channel Management and delivery of ZiftONE, the only end-to-end platform that connects channel sales, marketing, and operations,” said Gordon Rapkin, CEO of Zift Solutions. 

“ZiftONE is the first of its kind that Frost & Sullivan has seen from Through Channel Partner Marketing Automation (TCPMA) vendors,” said Dilip Sarangan, Global Research Director for Frost Radar.  “By including all of the crucial partner management pieces into one solution, Zift takes out the guesswork from customers looking to optimize their partner management strategy without tedious integrations and data silos.”

The report which accompanies the award stresses that Zift is taking on a leadership role in this space with its ZiftONE platform, its expanded partnership list, and the creation of its strategic partner program, Zift Zone

According to Frost & Sullivan Global President Krishna Srinivasan, “2019 is shaping up to be a big year for Zift with these strategies in place. Moreover, given its reputation in the market and its impressive customer list, including large companies such as Oracle, Dell EMC, and Sage, Frost & Sullivan feels bullish about Zift’s progress in the market.”

In a field of 40+ global industry participants, Frost & Sullivan determined their rankings based on depth and breadth of solutions; industry verticals served; geographical footprint; M&A, partnership, and funding activities; price and performance value; product innovation; as well as customer services and support. 

According to the report, which was written by Frost & Sullivan Analyst Melody Sifkin, “Rather than simply adding partner relationship management, onboarding, sales enablement tools, and learning management to a previous marketing automation solution, ZiftONE was purpose-built to cover and solve a broader array of complex channel challenges.” 

The report goes on to say, “Achieving Innovation Excellence is never an easy task, but it is one made even more difficult considering today’s intensely competitive environment, customer volatility, economic uncertainty, and rapid technology evolution. Within this context, Zift Solutions’ receipt of this Award signifies an even greater accomplishment.”  

“Zift’s visionary understanding of the future of channel technology helps channel sales and marketing organizations more effectively address new challenges and opportunities in the channel,” said Zift’s Chief Strategy Officer, Laz Gonzalez, who accepted the award. 

For over five decades, Frost & Sullivan has become world-renowned for its role in helping investors, corporate leaders, and governments navigate economic changes and identify disruptive technologies, Mega Trends, new business models and companies to action, resulting in a continuous flow of growth opportunities to drive future success.

The complete Frost & Sullivan radar award report for innovation in global marketing automation is available at To learn more about Zift’s vision and commitment to end-to-end Enterprise Channel Management as well as its revolutionary ZiftONE platform, visit Zift Solutions

About Zift Solutions
Zift Solutions is the Enterprise Channel Management leader, delivering the people, processes and technology organizations require to drive channel success. Relied on by more than 80% of top channel chiefs, Zift boosts channel partner program productivity, and profitability by automating and aligning marketing, sales, and operational processes. The ZiftONE platform integrates seamlessly with established systems and infrastructure to speed time-to-sales, create an exceptional partner experience, and provide faster ROI.  To learn more, visit Zift Solutions, follow us on Twitter and LinkedIn, and join the conversation via Channel Chatter.