New Strategic Alliance Optimizes Channel Program Incentives, Strategy, and Execution

Jersey City, NJ, Research Triangle Park, NC and Whitby, ON (June 27, 2019) Enterprise Channel Management leader Zift Solutions and global channel incentives leader 360insights today announced a strategic partnership, which includes the integration of 360insights’ Channel Success Platform™ with ZiftONE, the first and only all-in-one platform to connect and simplify channel sales, marketing, and operations. 

“We see tremendous value in the technology, as well as strategic insight and incentives expertise that 360insights brings to our customers and the channel,” said Gordon Rapkin, CEO of Zift Solutions. “Our alliance and integration with 360insights will help our customers optimize their channel incentive program strategy, tactics, and spending to boost partner program performance and ROI.” 

Recently named a top vendor for channel incentives and program management by Forrester Research, 360insights delivers industry-leading sales incentive execution and expertise. The company’s Channel Success Platform™ is the world’s first incentives cloud, engineered to influence channel behavior, drive sales, and uncover deep channel insights. 360insights’ proprietary technology automates incentive programs, accelerates rebates, sales incentives, and MDF & CO-OP advertising and produces valuable channel analytics. No other technology provides a more comprehensive, turnkey approach to managing channel incentives and understanding program impact.

“360insights’ alliance with Zift brings together best-in-breed capabilities from both companies to offer the most robust channel management solution in the industry,” said Jason Atkins, CEO of 360insights. “We’re thrilled to expand the reach of our Channel Success Platform, which has already helped large and valuable brands around the world achieve sales incentive success. Now, with our Zift partnership, customers will benefit from both the ZiftONE and Channel Success platforms, as well as coordinated services, support and deeper channel analytics and insights.”

Instead of the flawed approach of purchasing separate and siloed applications for Partner Relationship Management (PRM), Channel Marketing Management (CMM), Incentive Programs, etc., ZiftONE delivers all of the foundation elements in one comprehensive platform. The new alliance with 360Insights tightly integrates the Channel Success Platform™ with ZiftONE to deliver a seamless channel management solution.

“When recognized industry leaders like Zift and 360insights join forces, our customers benefit greatly,” said Laz Gonzalez, Chief Strategy Officer for Zift Solutions. “We’re excited to work together to continue revolutionizing the channel and helping channel leaders gain visibility and control while maximizing return on investment across their channel programs.”

360insights will also become a member of the Zift Zone, a marketplace connecting Zift customers to its growing ecosystem of trusted and certified agencies, applications, technology, and service providers — all of whom drive channel success. To learn more about Zift’s Strategic Alliance Partnership program, its partners, or to join the Zift Zone, visit

For more information about 360insights and its Channel Success Platform, visit

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About Zift Solutions
Zift Solutions is the Enterprise Channel Management leader, delivering the people, processes and technology organizations require to drive channel success. Relied on by more than 80% of top channel chiefs, Zift boosts channel partner program productivity, and profitability by automating and aligning marketing, sales, and operational processes. The ZiftONE platform integrates seamlessly with established systems and infrastructure to speed time-to-sales, create an exceptional partner experience, and provide faster ROI.  To learn more, visit Zift Solutions, follow us on Twitter and LinkedIn, and join the conversation via Channel Chatter.


About 360insights
360insights is a global channel technology provider offering its Channel Success Platform™, the first integrated software-as-a-service solution enabling brands to manage, measure and optimize consumer rebates, SPIFFs, volume incentives, MDP/CO-OP, sales allowances, points programs, and associated spending in one central location using data-driven channel insights, all underpinned with concierge support including program design and management, regulatory and compliance services, help desk, claims adjudication and payment services. Learn more at