The Manufacturers’ Black Hole of Lead Status [Infographic]
Recent research from Zift and MAPI has uncovered a startling reality. While 84% of…
Top 10 TED Talks for Marketers & Connecting with People
TED talks are a great source of inspiration and knowledge. Though they only became…
It’s Time to Check Your Alignment: Key Takeaways From the MAPI Marketing Council
As the chill starts to settle into the Northeast, signaling that autumn has…
Assessing Channel Marketing at the SiriusDecisions EMEA Summit
Last week, I attended the SiriusDecisions EMEA Summit in London, a two-day event…
Why Channel Sales Leaders Should Care About Channel Marketing Automation
For the past several years as a research analyst, I had a front-row seat watching…
SimpliVity Partner MR2 Solutions Navigates IT Shifts
Zift is pleased to have Ron Salazar, General Manager, MR2 Solutions, as a guest…
Are Manufacturers Missing Out? New MAPI Study Says YES
Industrial manufacturing is in the midst of significant change with mergers and…
Zifters Go Back to Class
Summer vacation is over, and school is back in session. As the kids (and some of…
The 5 Reasons I Chose Zift Solutions
Like most people, I was looking forward to some downtime this summer. In…
Building a Channel Dream Team
I’m not a big basketball fan. Don’t get me wrong, I enjoy the occasional game, but…
6 Steps to Consider Before Purchasing & Implementing a TCMA Solution
At Zift, I get the opportunity to work closely with organizations interested in…
Does Blogging Still Fit in Today’s Marketing Mix?
Blogging was one of the first digital marketing tactics to really take off. In…
Successful Channel Marketing Begins with an Effective Marketing Campaign & Collaboration
While the lion's share of pressure to generate sales typically falls to the channel…
5 Reasons Your Marketing Should Be Denied a Summer Vacation
While we hope your marketing team is enjoying some deserved vacation time this…
Zift’s Tour Rolls On: Find Out Where You Can Join Us & Turn Up the Volume on Your Channel
Zift’s Spring Tour has been such a hit that we’re rolling on with new Summer and…
What Channel Marketers Can Learn from Pokémon Go
Image source: The VergeBehavior is a funny thing. Marketers know this as well as…
Your Email Marketing Journey and the Danger of Being Blacklisted [Infographic]
Cisco recently published the infographic “What’s Your Online Health and…
5 Most Memorable Social Media Campaigns of All Time
Every once in awhile, a social media campaign turns into something truly…
How to Make the Most of Your Customer Relationship Manager (CRM) Tool
In a previous post, we talked about how to tell if your company is desperately in…
Channel Organizations: Why You Need to Market Your Marketing
In both B2B and B2C marketing arenas, channel marketers often have to work with a…
More Social Media Savvy: The Other Content that Drives Results
Mixing up the types of content you use can be an effective way to re-energize your…
Sharing Is Caring: 5 Key Ingredients of a Positive & Profitable Partner Experience
While many channel organizations claim that creating and sustaining a rewarding…
7 Signs You Desperately Need a CRM System
Any business that has seen a significant amount of growth will tell you that for…
How to Maximize Your Social Media Channel Efforts
Choosing the right social media channel for your marketing efforts involves…
Channel Management Transformation on Tap at Channel Visionaries Event
The recent Channel Visionaries’ Channel Chief Series in Santa Clara served up a…
Channel Data: Tracking Partner Program Performance
Today’s B2B channel program managers have access to more advanced resources,…
WANTED: Best Practices from SiriusDecisions Summit
Zift was in Nashville, Tennessee last week as a sponsor of the 2016 SiriusDecisions…
Channel Visions: Measuring Direct ROI with SiriusDecisions’ Maria Chien
Some channel leaders shine particularly bright. There is an undeniable spark as…
Keep it Simple: The 5 Key Ingredients of a Positive & Profitable Partner Experience
While many channel organizations claim that creating and sustaining a rewarding…
Channel Visions: Adapting to Change with SiriusDecisions’ Maria Chien
Some channel leaders shine particularly bright. There is an undeniable spark as…
What’s Hot Now in the Channel [Infographic]
The channel is turning up the heat. As more channel marketing organizations…
6 Email Marketing Best Practices to Generate More Leads
Why is my email open rate so low? Why aren’t my email campaigns producing any…
What’s the Secret Recipe For a Profitable Partner Experience?
While many channel organizations claim that creating and sustaining a rewarding…
How to Increase Partner Activity by 528% In Just 2 Weeks
As Senior Manager of Channel Engagement for Zift, my focus is on understanding a…
Making the Most of the Modern Marketing Experience
Zift’s President and CEO Ken Romley, along with our resident Oracle Marketing Cloud…
Your Backstage Pass for Zift’s Spring Tour
Forget Coachella, Burning Man and Bonaroo. The must-see shows of the season are…
Seeing Stars at Channel Focus North America 2016
Zift was in Hollywood last week taking part in Channel Focus North America 2016.…
Earth Day: Reduce, Reuse & Recycle Your Marketing Content
Source Earth Day. A day to think about reducing waste, recycling and thinking of…
How to Measure Return On Channel Investment (ROCI)
Business-to-business (B2B) organizations have been investing in channel marketing…
Channel Visions: Zift Talks Channel Transformation with SiriusDecisions’ Maria Chien
Some channel leaders shine particularly bright. There is an undeniable spark as…
When and How Should You Contact Your Sales Leads?
There’s a fine line between helpful and creepy. A colleague knowing that you were…
Establishing Authority and Building Value in a Digital World
We're pleased to welcome Matt Slutz, Business Development Executive for MSM…
Zift Solutions Launches Campaign Marketplace
New Campaign Marketplace Optimizes Use of Market Development Funds, Delivers…
The Inside Scoop from Channel Breakthrough Live!
This week, Zift had the tremendous honor of co-hosting Channel Breakthrough Live,…
Channel Marketing Success Cornerstone #4: CMA Platform Operating Model (part 4 of 4)
Zift’s latest eBook uncovers The 4 Cornerstones of Channel Marketing Success. In…
The Next Wave of Channel Partner Performance and Management
In my previous post, I talked about the marked differences and even overlap between…
The Big Question: Do I Really Need CMM If I Already Have PRM or CRM?
Customers often ask me about the differences between Zift’s Channel Marketing and…
4 Ways to Align your Sales and Marketing Teams
Does your organization suffer from a tenuous relationship between your sales and…
Channel Marketing Success Cornerstone #3: Content Development & Execution
Zift’s latest eBook uncovers The 4 Cornerstones of Channel Marketing Success. In…
Channel Marketing Success Cornerstone #2: Develop a Partner Engagement Plan
Zift’s latest eBook uncovers The 4 Cornerstones of Channel Marketing Success. In…
How Often Should You Update or Rebuild Your Website?
You’d be hard-pressed to come across a business in 2016 that does not have their…
The 4 Cornerstones of Channel Marketing Automation Success (Part 1 of 4)
Channel Marketing Automation (CMA) promises a host of benefits, from time savings…
What Are Your Website Analytics Telling You?
In today’s digital world, there is data surrounding almost everything you do as a…
Building Momentum Into 2016 and Beyond
When we launched Zift Solutions, our focus was to empower channel organizations…
Making the Old New Again: Barcode Factory Drives Sales and Keeps Messaging Fresh with Zift
We are pleased to have John Dombrowski, Marketing Director of The Barcode Factory,…
Gorilla in the Marketplace
Recently, I was having a conversation with a customer who heard a competitor refer…
Stepping into the Social Media Arena with Confidence
Zift welcomes guest blogger, Stacy Madden, Marketing Manager of Greenlight Group, a…
Email Marketing: 7 Tips to Help You Avoid the Dreaded Spam Filter
NOTE: Read this blog post in its entirety once for yourself, the “savvy email…
How We’re Extending the Season of Sharing & Caring
In the hustle and bustle of the holidays, it’s easy to lose sight of what’s most…
Adapt or Die: How Retargeting Is Helping to Evolve Channel Marketing
Is it a bit coincidental that almost every website you're visiting is advertising…
4 Common Email Marketing Mistakes SMBs Make (And How to Fix Them!)
Contact lists can make or break your email campaign. So maintaining a healthy…
How to Prove the Value of Social Media Marketing
As a marketer, it can be difficult to prove the value of your social media…
Turning Channel Dreams Into Reality
I’m doing a bit of “California Dreaming” this week while here in San Francisco at…
On-Demand Webinar: 5 Key Ingredients For A Positive & Profitable Partner Experience
I recently had the pleasure of presenting and recording a new webinar with Laz…
Marketing Iteration Intelligence: If At First You Don’t Succeed
“If at first you don’t succeed, try, try again,” or, in marketing terms, if your…
3 Simple Steps for Solving the Partner Content Conundrum
When channel partners clamor for content, Content Syndication can seem like…
The Power of Many
We are pleased to have Laurel Burton, Vice President of Marketing at Faction, as a…
Content Marketing: 5 Quick Tips For Producing Great Content
To remain competitive, you need to be heard above your competitors. The continuous…
Channel Visions: Empowering Channel Partners as Thought Leaders and Leveraging Distributors with Laurel Burton, VP of Marketing for Faction
Determined to revolutionize a smarter, uncompromised way for IT pros to reliably…
Marketing Win-Wins Take Careful Planning and Expert Advice
One of the hot topics I've been hearing a lot about this year has been how to make…
Channel Visions: Making Channel Marketing Work with Heather K. Margolis, CEO of Channel Maven (Part 3 of 3)
In Part 3 of this Channel Chatter series, we continue sharing highlights from our…
Channel Visions: Making Channel Marketing Work with Heather K. Margolis, CEO of Channel Maven (Part 2 of 3)
In Part 2 of this Channel Chatter series, we continue sharing highlights from our…
Channel Visions: Making Channel Marketing Work with Heather K. Margolis, CEO of Channel Maven (Part 1 of 3)
In this Channel Chatter series, we’ll deliver highlights from our recent interview…
The Power of Change: Zift’s Forward Momentum and SharedVue Acquisition
For some, change is stressful. For me and the Zift Solutions team, change is…
Video Brings Channel Marketing to Life
Online video has moved front and center into the daily lives of nearly everyone –…
Why Did My Email Campaign Fail?
With the digital world rapidly moving, it’s no surprise that the quantity of emails…
Closing the Sales Enablement Gap
As Zift has grown within the channel marketing automation space, becoming a leader…
High Performance Channel Marketing Secret #6: Work Where Your Partners Work
Zift’s latest eBook is Unlocking the 6 Secrets of High Performance Channel…
Independent Research Firm gives Zift highest score in Technology category and cites “Deep Integration Capabilities Involving Partners’ Applications”
Forrester Research has just published The Forrester Wave™: Through-Channel…
High Performance Channel Marketing Secret #5: Count on Measurement
Zift’s latest eBook is Unlocking the 6 Secrets of High Performance Channel…
Channel Visions: Zift Sits Down With Sal Patalano
As part of our exclusive Channel Visions video series, I recently had the…
A Blueprint for Channel Success: Services and Support (Part 4)
Building a successful channel program is a lot like building a house. This blog…
New Zift App for Hootsuite™ Makes Social Media Hum
OEMs, Suppliers and Distributors around the globe are using Zift Solutions to…
High Performance Channel Marketing Secret #4: Provide Campaigns to Existing Base
Zift’s latest eBook is Unlocking the 6 Secrets of High Performance Channel…
VerticalX Podcast: Best Practice Channel Marketing
I recently had the opportunity to join hosts Sterling Bailey and Marilyn Cox as a…
A Blueprint for Channel Success: Distributors (Part 3)
Building a successful channel program is a lot like building a house. This blog…
High Performance Channel Marketing Secret #3: Evangelize Modern Marketing
Zift’s latest eBook is Unlocking the 6 Secrets of High Performance Channel…
A Blueprint for Channel Success: Resellers (Part 2)
Building a successful channel program is a lot like building a house. This blog…
Get The Most From Technology: Seeing The Bigger Picture
For those that think finding and implementing the right technology will solve all…
High Performance Channel Marketing Secret #2: Support Multi-Tactic Campaigns
Zift’s latest eBook is Unlocking the 6 Secrets of High Performance Channel…
5 Ways to Take the Guesswork Out of Your Sales Process
Zift welcomes guest blogger, Amanda Kahlow, CEO and founder of 6Sense. On July 8…
A Blueprint for Channel Success: Segmenting Partners (Part 1)
Building a successful channel program is a lot like building a house. This blog…
A Blueprint for Channel Success (1 of 4)
Building a successful channel program is a lot like building a house. This blog…
High Performance Channel Marketing Secret #1: Classify Partners by Potential
Zift’s latest eBook is Unlocking the 6 Secrets of High Performance Channel…
Handing Over the Keys
Zift is handing over the keys to success with a new eBook: Unlocking the 6 Secrets…
Channel Visions: Zift Sits Down With Red Hat’s Kimason Brown
I recently sat down with Kimason Brown, Global Partner Programs Manager for Red…
The Channel Goes Country at SiriusDecisions Summit 2015
World famous for its honky tonks, dive bars and dance halls, Nashville, Tennessee…
Making the Connection (New Video)
Channel success really comes down to partner engagement and connections. Without…
How Automation Can Transform Channel Partner Sales
Gil Cargill (Principal of Cargill Consulting Group) authored a Channel Pro magazine…
Focusing on the Future of the Channel
I’ve been here in Miami this week representing Zift Solutions at Channel Focus…
Making a Mark at Marketo’s 2015 Marketing Nation Summit™
With big name celebrities like John Legend and Arianna Huffington here at the…
Channel Marketing: A Measure of Selflessness
In today’s competitive environment billions of dollars annually are poured into…
California Dreaming: A Look Inside Channel Visionaries 2015
I’m in California this week, attending the 2015 Channel Visionaries Event and…
An Inside Look at Oracle’s Modern Marketing Experience
Everyone’s heard the old saying, “What happens in Vegas, stays in Vegas.” Well, I’m…
Partner Pride: PureIntegration Inspires
You might think that after working with thousands of channel partners, the details…
How Often Should SMBs Post to Social Media
Social media has taken a front row seat within the channel marketing arena. It not…
5 Key Elements of a Successful Partner Engagement Plan
As an account manager in the channel marketing space, I work with organizations of…
Video Explosion Underway at Facebook: The Juicy Marketing Implications
Advertising Age magazine arrived last week, so I had my lunch time reading material…
A Day in the Life of a Channel Partner
Zift welcomes guest blogger, Lisa Vega, Senior Marketing Manager for…
Overcoming the False Promises of Partner Portals [Infographic]
Many of today’s suppliers and channel marketers are heavily invested in partner…
If Content is King, Quality is the Ace
“Content is King” has undoubtedly become the marketing catch phrase of the past…
Crawl, Walk, Run: A Proven Approach to Channel Marketing Success
I see it happen all the time. A well-intentioned supplier decides this will be the…
What Matters Most for High Performance Channel Marketing
I’m pleased to introduce Service Director of Channel Management Strategies for…
One Game-Changing Channel Marketing Trend For 2015
2015 arrived faster than many of us expected! If you haven’t already done so, now…
Make the Season a Little Brighter
As the holidays draw near, you’re likely spending a bit more time than usual…
How Many Tactics Does it Take to Secure a Deal?
I’ll admit it. I’m a 1970s kid. If you are as well, then you likely remember that…
7 Secrets of Lead Nurturing Success
Bob Lamkin recently joined Zift Solutions as part of the Marketing Advocate…
Planning for 2015? Focus on Partner and Supplier Sales Activity
While some are still wrapping up their quarterly reports for Q3, savvy channel…
What Tops Your Channel Marketing To-Do List for 2015?
As 2014 draws to a close and planning ramps up for 2015, channel marketing leaders…
A New Era for Channel Sales and Marketing
Our industry is experiencing a new era – and so is Zift Solutions. We recognize…
Not So Fast! Build a Foundation Before Leads Hit the Funnel
Our customers and their partners continually tell us that they want more leads. Who…
Stretching Content Out: The Benefits of Repurposing
Stretch Armstrong! We all know the buying process has changed and research shows…
Generating & Nurturing Leads Through to Close
We’re excited to welcome guest blogger Chris White, AVP of Marketing for Orasi…
A Clear View of Success
Like most channel partners, Macabe Associates knew that they needed to drive…
3 Proven First Steps For Increasing Lead Generation in the Channel
We are excited to have guest blogger, Heather Margolis, Founder and President at…
Putting an End to the Leaky Pipe Syndrome
Lead generation can be expensive. According to Hubspot, the average cost per lead…
Powering Partner Perspectives with Content Syndication
Photo by David Blaikie Of course today’s channel partners know that they need…
Boost SEO with Content Syndication
Content syndication is not only an effective tool for vendors and partners, it can…
Embracing the New Era of End-to-End Channel Automation
Join us in welcoming guest blogger, Chris Becwar, Director of Marketing and…
Content Syndication: A 360-Degree View of the Channel
With today’s buyers spending nearly 70% of their time doing online research before…
Turning Leads Into Opportunities With Zift
Join us in welcoming guest blogger, Brent Clouse, VP of Marketing for…
Introducing the Most Amazing…Glossary
While it may not be the most glamorous resource Zift has ever created – the new…
How Canada’s Anti Spam Legislation (CASL) Affects You!
If you haven’t heard by now, the new Canadian Anti-Spam Legislation (CASL) goes…
Email Marketing: Kick Through the Noise
So, I will admit it. I’m a huge soccer (err, football or futbol) fan and there is…
One Size Does NOT Fit All: The Vital Importance of Email List Segmentation
Your product or service is the best on the market. You've got a large email…
3 Reasons Why B2B Companies Should Use PPC to Grow Sales [VIDEO]
Is Pay-Per-Click (PPC) a part of your marketing mix? Hopefully you're nodding. If…
6 Steps to Getting Started With Social Media
Illustration by Gerardo Obieta Is your business on social media? Even though social…
SiriusDecisions Channel Program of the Year
I’ve been in Orlando this week participating in the SiriusDecisions Summit. For…
The Balancing Act: Making Global Marketing Work
Image by Pixabay Last week I participated in the Marketo Marketing Nation virtual…
How to Create a Fantastic Email Newsletter in 5 Easy Steps
The inimitable Helen Hayes once said, “We relish news of our heroes, forgetting…
Stop Trying to Boil the Ocean!
A former colleague of mine used to always say, “It’s impossible to boil the ocean!”…
Marketo Matters: Choosing the Right Partner
As a longstanding Marketo partner and certified Marketo Integrated LaunchPoint…
How You Can Drive Better Marketing Results by Selecting the Right Tactical Mix
Are you finding it tougher than ever to transform prospects into customers? That’s…
Stop the Marketing Madness!
"March Madness” may work wonders for basketball fans, but the same can’t be said…
Do You Have a Clear Line of Site Into Partner Lead Activity? (Part 4 of 4)
This blog post is the fourth and final part in our series which aims to help…
Why Lead Nurturing is Essential to Channel Partner Success (Part 3 of 4)
This blog post is the third part in our series which aims to help suppliers…
How to Introduce and Optimize Automated Lead Distribution (Part 2 of 4)
This blog post is the second part in our series which aims to help suppliers…
Rethinking Lead Distribution to Transform Opportunities into Real Revenue (Part 1 of 4)
It’s time to rethink lead distribution and the importance of partner pipeline…
How Suppliers Can Maximize Channel Success With Managed Services [Infographic]
Successfully executing multi-touch campaigns requires marketing and sales…
Navigating the Shift to SaaS and Cloud-Based Services
Channel Marketer Report recently asked me to share my thoughts on how channel…
Deliver Continued Channel Success through Optimization (Part 4 of 4)
To deliver the greatest value to channel partners and support their continued…
How to Secure Your Channel Partners’ Buy-In (Part 3 of 4)
Even the most powerful multi-tactic marketing campaigns will fail if you don’t have…
Zift Solutions CEO to Share Entrepreneur War Stories as Part of 2013 Internet Summit
Internet Summit is the Southeast's largest gathering of some 2,000 innovators,…
3 Key Steps to Building Effective Marketing Campaigns (Part 2 of 4)
As we shared in our previous post, Times have Changed: The Evolution of the Sales…
Times Have Changed: The Sales Environment Evolution (Part 1 of 4)
Dramatic shifts in today’s sales environment are driving big changes in channel…
Social Media – The Root of Modern Marketing [Infographic]
Tap into your channel partners network using social media Think social media…
6 Critical Areas to Ensure Partner Marketing Success
Think you're doing a great job providing channel partners with the marketing assets…
Steps For Becoming Your Channel Partners’ Preferred Vendor
To lead, channel marketers must commit to change. Our research shows that the…
Bottom Up Approach to Channel Marketing
Businesses today are increasingly placing the responsibility of driving sales on…
JumpStart Your Marketing!
Evolving Buyers Customers are becoming more dynamic; conducting their own product…
4 Reasons to Leverage Your Supplier’s Brand
Today we would like to welcome Mary Abdian as our guest blogger. Mary is the CEO of…
3 Ways to Optimize Partner Sales
As so many of today’s businesses rely on channel partners to drive product sales,…
SiriusDecisions Day 1: Change, Collaborate and Relationships
Yesterday the 2013 SiriusDecisions Summit kicked off in San Diego. The event…
Zift Solutions Named “Cool Vendor” By Gartner
Zift Solutions Named “Cool Vendor” By Gartner Zift Solutions was recently named a…
Treating Channel Partners Like Partners
i.e. What’s Good For The Goose… Not to get too preachy here, but good partnering is…
And the Winner in Marketing is…
Winners Who Know How To Combine The Right Stuff Earlier today Gartner and 1to1 gave…
Channel Focus Conference: Day Two
It was another busy day at the Channel Focus North America with Latin America…
Channel Focus Conference: Day One
It was a jammed, packed day at the Channel Focus North America with Latin America…
Meet our new VP of Marketing!
Zift Solutions would like to welcome David Buffaloe to our executive team as the VP…
3 Ways Shared Analytics Helps Gain Control & Visibility into Your Channel
Gain Insight Into Your Channel Not too long ago, the direct sales teams, internal…
6 Easy SEO Tips for Channel Partners
We understand that most channel partners we work with have limited time and…
How 2013’s Emphasis on Marketing Effects Partner Programs
Data Driven Marketing Comes Of Age If you’ve been following the press about…
16 Landing Page Tips to Improve UX and Conversions
Last week, we talked about ways to increase leads and conversion rates. This post…
Have You Changed Your Attitude Toward Content Creation & SEO Yet?
I know; more harping on about content creation. But, many businesses still don’t…
3 Effective Ways To Increase Leads & Conversion Rates
You have just seconds to convince someone that your web page is worth reading.…
Create a Rising Brand that Lifts Your VAR’s Boat
Strong Brands Provide The Wind Behind Your Partners' Sales Today we would like to…
Marketing Automation Opens New Distribution Doors
Partner Enablement Can Be The Key To Promoting Effective Use Of Your Products Today…
Marketing Certification: A Best Practice in Channel Marketing
Is the money you're spending on offering partners a marketing program working…
Communication And Automation Are The Keys To Successful Channel Marketing
Leveraging Technology to Mobilize Partners Managing channel partnership…
Branding & Profits Through Ad Retargeting
Bringing Back Interested Prospects When I talk to people about their marketing…
Channel Marketing Programs Need Marketing
Channel Programs Need Launching This is one of those eat your own dog food things.…
Empowerment Is Key To The Channel Partner Relationship
Empowering Partners Works The goal of any channel partner relationship is for both…
2012 Best Practices In Channel Marketing
Partners Can Bolt Faster Than You Think In 2012, it's become clear that channel…
The Importance Of Analytics In A Changing Marketplace
Picking the Right Partner The channel partnership landscape is changing fast. This…
How Companies Like General Motors Get Value From Facebook
Are Their Ads Worth It? Social media is the new big thing for companies looking to…
To Bundle or Not to Bundle
Some Things Work Better in a Bundle As the CEO of Zift Solutions, one of my main…
39 Ways to Make It Easier for Channel Partners to do Business With You
Last week I was at the Baptie conference (which was great by the way) and I helped…
Track The Metrics That Really Matter
Right Metric, Right Result While often treated as an expense by the finance…
Megamergers Point Toward The Future Of Channel Marketing
How Mergers Changed Channel Programs Innovation and adaptation are the two true…
2012 Will Be A Better Year for Marketing Effectiveness
2012 Marketing Success Requires Leveraging New Developments The statistics on the…
Proactively Manage Brand’s Reputation in Social Media
Be Careful What You Promote Social media in the B2B channel marketing landscape is…
Sharing: The Key to Successful Channel Marketing
Sharing the Good Stuff When it comes to channel marketing, we all want to maximize…
Listen To Your Customers To Boost Channel Sales
A Basic Worth Repeating: The Importance of Listening When it comes to B2B channel…
4 Tips for Active Channel Management
Keeping Your Channel Program Rolling It takes a lot of time and effort to build up…
Working With Your Channel Marketers On Your Social Media Efforts
The relationship between social media and channel marketing for the B2B marketplace…
The 7 Keys to a Successful Channel Partner Program
Channel Partner Programs Working I work with channel programs all the time, so I…
The Most Effective Way For B2B Companies To Build Their Email Lists
Building an email list is important to any company. Having a way to connect with…
The Case For Email Marketing
A Few Keys To Making Email Work Email marketing often gets a bad rap. Companies are…
5 B2B Facebook Pages Worth Copying
This is just a short entry reviewing a post from Jeff Bullas that highlights uses…
