Rethinking To-Through-For-Channel Marketing

For several years as a research analyst focused on B2B channels, I conducted dozens of benchmark studies that closely examined how channel marketers…


Vacation Time? Straighten Out Your ChanTech First

Mid-July. We’ve entered what is traditionally known in business as the “slow” season.  We’re at the beach, in the mountains, or simply kicking back…


Welcome To The 2019 Channel Partner Draft

Welcome to the 2019 Channel Partner Draft! Following the 2019 NBA Draft and in the midst of free agency (for the less sports-savvy among us, free…


GDPR’s One-Year Mark: Wild Wild West No More

It’s been one year since GDPR emerged as the first of several initiatives aimed at data privacy. Here at Zift, data security is a priority. Keeping…


SOC 2 Type II Success: Keeping Data Security Close to Home

Zift Solutions has completed our annual SOC 2 Type II certification under the Security Trust Principle with AARC-360. We’re committed to protecting…


Acronym Mayhem: The Fine Line Between Expertise and Jargonese

You’ve seen them. We all have. You’ve listened to presentations full of jargon-packed paragraphs with acronyms peppered in for flavor. But where is…


Necessary Risks? Skydiving for Channel Technology

Skydiving. It’s something people love or hate. You can imagine the expression of a first-time skydiver at the foot of the take-off door, facing that…


What Your Partners’ Portal Behavior Reveals

Move Over James Bond -- We’ve Got Partner Behavior in our Sights I came across this video recently, where a former FBI agent walks through body…


Zoned In: Zift’s Strategic Alliance Program is Blooming

We’re growing, like a plant blooming in the sun. With the launch of ZiftONE, we established Enterprise Channel Management as the future of the…


Picking Up Speed: Women’s Leadership in the Channel

Is the channel still a boys’ club? According to the statistics, it is. This isn’t going unaddressed, though. More and more women-focused events are…