Customer Experience & the Channel: On Being a Customer Experience Advocate

After years of leadership as a product manager and product marketing in software and tech companies, I’ve concluded that Product Managers might have…


Channel Partners Expo Superstar: Meet Juan Johnny Rico!

At the recent Channel Partners Conference & Expo in Las Vegas, Zift had the distinct pleasure of meeting the infamous Juan Johnny Rico (Rico to…


Keep It Simple: Managing a Stable ChanTech Stack

Remember those towers of blocks where, one by one, you take out supporting blocks until it all falls down? It’s a fun game. So much so that we had a…


Make Yourself Heard: The Importance of Social Media Branding

Having a social media presence as a business is a no-brainer. The influx of businesses going social has skyrocketed over the past decade. Today, 94%…


Rule Your Channel Kingdom with ECM

Imagine, if you will, you’re the ruler of a kingdom -- or seven kingdoms, even. You’ve got advisers and councils that oversee every aspect of your…


Passing the Torch: The Changing Channel Workforce

Channel folks, let’s talk. The channel is changing, though that’s a given. It evolves every time a fresh, exciting product takes the industry by…


Welcome to the Future. Welcome to ZiftONE.

Last week, we officially launched ZiftONE.  ZiftONE embodies years of channel experience and dedicated development work in a platform that delivers…


Measure the Health of Your Channel with Assessments

When something isn't right, whether it's your car, your pet or yourself, you're likely to have it checked out by an expert who can diagnose the root…


SEO in 2019: 4 Paths to Success

It’s 2019, and SEO strategies have changed (for the better). Gone are the days of keyword stuffing and spammy link-building. These days, to earn…


Email Deliverability: How to Land in Contacts’ Inboxes

You draft. You revise. You test. And test again. And test some more, just for good measure. But even if you craft the perfect email, it will go…