Zoned In: Zift’s Strategic Alliance Program is Blooming

We’re growing, like a plant blooming in the sun. With the launch of ZiftONE, we established Enterprise Channel Management as the future of the…


Picking Up Speed: Women’s Leadership in the Channel

Is the channel still a boys’ club? According to the statistics, it is. This isn’t going unaddressed, though. More and more women-focused events are…


Kick Procrastination to the Curb: Practical Tips to Stay on Task

We all do it. So I looked to the Internet for an answer. “Why do we procrastinate?” The search engine showed me a picture of a brain first, with…


SiriusDecisions Highlights: Leading the Changing Channel

“A leader is one who knows the way, goes the way, and shows the way.” – John C. Maxwell   At SiriusDecisions Summit 2019, I introduced Kerstin…


UX Best Practices for the Channel

Sign into the solutions or platform you’re using to manage your channel program. Okay, no, keep reading! Let’s make this a mental exercise.   How…


Views from the Summit: The Best of Channel Marketing

One of the best parts about working at Zift is celebrating our customer successes! My professional commitment to the product disciplines of product…


People, Process, and Platform = High-Performance Wins

It’s the season for spring sports. Zifters debate over the Stanley Cup in breakrooms and Slack channels and watch kids’ soccer and baseball games.…


Customer Experience & the Channel: On Being a Customer Experience Advocate

After years of leadership as a product manager and product marketing in software and tech companies, I’ve concluded that Product Managers might have…


Channel Partners Expo Superstar: Meet Juan Johnny Rico!

At the recent Channel Partners Conference & Expo in Las Vegas, Zift had the distinct pleasure of meeting the infamous Juan Johnny Rico (Rico to…


Keep It Simple: Managing a Stable ChanTech Stack

Remember those towers of blocks where, one by one, you take out supporting blocks until it all falls down? It’s a fun game. So much so that we had a…