How AI is Revolutionizing Channel Marketing Strategies
As channel companies seek ways to optimize their marketing strategies and…
Zift Solutions at Channel Focus Virtual 2024
We are proud Platinum sponsor of Channel Focus Virtual 2024, April 17-18! If you…
Looking Forward to 2024: Predictions for the IT Channel from the Industry Experts
On a recent Zift Channel Chats webinar, industry leaders Juan Fernandez, Channel…
Unleashing the Power of Custom Objects in ZiftONE: Empowering Channel Partners for Success
Prepare to embark on a journey of unparalleled customization and efficiency within…
How Artificial Intelligence (AI) Has Changed Channel Marketing in 2023
Marketing, and by extension channel marketing, has undergone a radical…
The Impact of Digital Distribution on Building Materials
The building materials sector is currently experiencing a substantial…
How Technology Investments Can Help Your Partner Program Weather Economic Uncertainty
With rollercoaster inflation and predictions of recession stretching back more than…
How Vendors Can Address Partner Marketing Needs in 2023 with Through-Channel Marketing Automation
Techaisle, a data-driven global SMB IT market research and industry analyst…
Partner Lead Distribution: Benefits, Steps & Software
Forward-thinking partner ecosystems and partner programs can edge out their…
Building Materials Industry Challenges? Meet Zift Solutions and ZiftONE
We’re thrilled to share our recent feature in the May 15th edition of Engineering…
What Should You Look for in a PRM Software Platform?
The success of a channel program depends heavily on its ability to establish and…
The Power of the Ecosystem in Your Channel Partner Program
At Zift Solutions, we see partner relationship management’s (PRM) role in channel…
6 Best Practices for Using a PRM Software Platform in Your Channel Partner Program
PRM software platforms require buy-in from vendor channel sales and…
6 Reasons Your Channel Partner Program Needs a PRM Platform
PRM software platforms represent a vendor’s partner program operations,…
Seeking a Simpler Channel Program? Use Service Points
To hit revenue goals, channel programs are asked to do a lot without many…
Zift Solutions Launches Integration Between ZiftONE and Microsoft Dynamics 365
CARY, N.C. – June 15, 2022 – Zift Solutions, a leading provider of partner…
Eyeing the C-Suite? Two Questions to Ask Yourself
One day, my fourth-grade teacher asked the class to write an essay about what we…
Zift Solutions Named Number 1 in G2 Through-Channel Marketing Spring Reports
CARY, N.C. – April 4, 2022 – Zift Solutions, a leading provider of partner…
6 Channel Partner Program Predictions for 2022
Some traditional channel challenges – access to talent, smart budgeting,…
The Data-Driven Channel Chief: Choose Your Tools
Being a data-driven channel chief myself, you’ll find me talking about data quite…
Six Channel ROI Dashboard Tips from the Experts
Estimating return-on-investment (ROI) is both vital and challenging for…
7 Steps to Build a Channel Partner Management Reporting Framework
The channel is more competitive than it has ever been. Even smaller…
10 Channel Partner Reporting Best Practices for B2B Companies
Channel partner reporting is an essential component to managing channel…
5 Partner Program Metrics That Monitor Pipeline
Carefully tracking partner program metrics can put immense power in vendors’ hands;…
How to Identify Vertical Markets in Channel Partner Data
Identifying vertical markets in channel partner data yields one particularly…
Channel Chatter LIVE Captures Zift’s Ever-Elusive CTO
As the host of Channel Chatter LIVE, I’m learning everyone has a favorite podcast.…
CALIFORNIA’S GDPR? CCPA, DATA PRIVACY, AND YOU
Not too long ago, data was treated like a house with all the windows open. You had…
SHARING MEANS CARING (PARTICULARLY ABOUT GDPR)
Calm Meditation and Sleep App users may be drifting off to dreamland listening to…
Step into the Future of Enterprise Channel Management
What a year for Zift Solutions! Early in 2019, we launched ZiftONE, a…
Key Insights into the 2020 B2B Channel Landscape
Lewis Carroll once said, “If you don’t know where you’re going, any road will take…
ZiftONE is the ECM GOAT! Where’d Those Acronyms Come From, Anyway?
One of my favorite quotes is “You are as young as you feel.” I don’t know who to…
Covering All the Bases: Zift Receives Frost & Sullivan Award for Innovation Excellence
Unless you’ve canceled your cable subscription and disconnected from wifi, you…
It’s Alive! Is Frank Ruining Your Channel Program?
“Beware, for I am fearless, and therefore powerful.” -- Spoken by the monster in…
Vacation Time? Straighten Out Your ChanTech First
Mid-July. We’ve entered what is traditionally known in business as the “slow”…
GDPR’s One-Year Mark: Wild Wild West No More
It’s been one year since GDPR emerged as the first of several initiatives aimed at…
SOC 2 Type II Success: Keeping Data Security Close to Home
Zift Solutions has completed our annual SOC 2 Type II certification under the…
Keep It Simple: Managing a Stable ChanTech Stack
Remember those towers of blocks where, one by one, you take out supporting blocks…
The ChanTech Challenge: Build Vs. Buy
First, I thought it was a rumor. But this topic is popping up in conversations more…
Leaving the Library: Getting the Most Out of Your CMM Platform
Shh! You’re in a library. Or are you? I’ve noticed a trend of suppliers and…
Leaving Money on the Table: A Vendor/MSP Love-Hate Story
I travel constantly. If you don’t already know me, you’ve likely seen me or will…
Square Pegs or Future Icons?
I work closely with industry analysts on a regular basis in my role at Zift -- and…
Channel Visions: Staying Focused on the Partner
Like most of us, I sometimes struggle with focus. I can feel it, even now as I’m…
I Can See My Future with You
From the moment you saw it, you knew. You clicked around, figured out their pros…
GDPR and the Channel: Three Brands Changing the Marketing Game
Last time, Laz Gonzalez talked about how marketers need to update their…
GDPR and the Channel: We’ve Updated Your Marketing Policies
“We’ve updated our privacy policy.” How many times have you seen this…
Channel Visions: Channel Technology Built for Growth
Though Gwenn Lazar navigates the channel with ease now, she wasn’t always so…
How Zift Became the Global ChanTech Standout: What’s Next and What’s In It For You
I just spent a great week in Cary, NC, working with the entire Zift Solutions team…
3 is a Magic Number: Driving Higher Channel Performance through Integration
If you grew up in the 70s, like me, you learned, "3 is a Magic Number" watching…
Prepare for Global Domination: Zift Adds WeChat
During the past decade, social media has reshaped the sales landscape along with…
Aligning Channel Technology with Channel Best Practices
I had the distinct pleasure of reconnecting with an ex-colleague, Maria Chien, who…
Why Process Should Precede Technology
Zift’s debut of Channel as a Service was met with excitement and a fair share of…
Stepping Up to Solve the Integration Challenge
I don’t like seeing anyone struggle. I feel compelled to help. And, thankfully, so…
Want to Grow Your Leads? Automate, Automate, Automate
Leads are the lifeblood of your business, the fertile soil in which revenue grows.…
Automation Fusion: Blending Platforms to Drive Direct and Indirect Channel Revenue
Sometimes the stars align – and they did so last week at Zift. We brought together…
6 Steps to Consider Before Purchasing & Implementing a TCMA Solution
At Zift, I get the opportunity to work closely with organizations interested in…
How to Make the Most of Your Customer Relationship Manager (CRM) Tool
In a previous post, we talked about how to tell if your company is desperately in…
The Big Question: Do I Really Need CMM If I Already Have PRM or CRM?
Customers often ask me about the differences between Zift’s Channel Marketing and…
Independent Research Firm gives Zift highest score in Technology category and cites “Deep Integration Capabilities Involving Partners’ Applications”
Forrester Research has just published The Forrester Wave™: Through-Channel…
Get The Most From Technology: Seeing The Bigger Picture
For those that think finding and implementing the right technology will solve all…
How Automation Can Transform Channel Partner Sales
Gil Cargill (Principal of Cargill Consulting Group) authored a Channel Pro magazine…
Navigating the Shift to SaaS and Cloud-Based Services
Channel Marketer Report recently asked me to share my thoughts on how channel…
