• Learn about the new ZiftONE Learning Management System features; customers can now create quizzes, use courses instead of certifications, and utilize MP4 and PDF files in online learning programs.
• Learn how to use Success Plans, where suppliers and partners can collaborate to develop comprehensive strategies that account for training goals, marketing activities, and a full range of metrics.
• Hear more about the Virtual Event Campaigns feature which allows ZiftONE customers to promote webinars and other virtual events directly through their partners with registration attribution and lead tracking capabilities.

This is your chance to see some of the latest Zift features in real-time – as well as to engage directly with our product experts.

Join us for a webinar with Josh Medeiros, Zift’s Senior Sales Engineer, for an exclusive demo of the ZiftONE platform and Q&A session. You’ll learn

• How ZiftONE brings partner management, channel sales and marketing, and more all under one roof.
• Which features from ZiftONE customers find most critical to growing their partner business.
• How ZiftONE can address your customer’s pain points as their channel program grows.

You’ll have the chance to ask questions live, and come away with a deeper understanding of ZiftONE, a glimpse at the latest features, and the knowledge you need to demonstrate ZiftONE’s value to your customers.

In this session we’ll unpack the details of several important moving parts, such as:

• Lead Management
  • What are some of the issues plaguing direct/indirect?
  • How are sales and marketing organizations using technology to mitigate lead management issues? Or is it creating more issues?
• Lead Flow
  • What are the best practices for ensuring the lead flow process is optimized?  
  • How is this done with partners?
• Roles & Deliverables
  • How do best-in-class organizations define roles and responsibilities for lead management for both direct and channels?
  • What activities and deliverables are leading companies employing to improve alignment between sales and marketing?
• Governance & Metrics
  • What are the leading and lagging metrics organizations should focus on that they often miss?
  • How are companies diagnosing problems and measuring the effectiveness of the demand creation process and the leads that it produces?

Ready for a fine-tuned pipeline? Register to join today.

Analyst firms report two-thirds of all commerce goes through indirect sales, where partners drive the bulk of the business. And why not? A successful partner can provide access to a wider customer base, fast track business expansion and reduce the cost of direct sales and overhead. Seems like a no-brainer, right?

Maybe. A successful partner may lead you to fields of gold, but the foundation for that success requires shifting your mindset. It requires viewing your partners not as independent contractors who’ve signed up to sell your products or services, but as true business partners worthy of the same content, training, and professional development you’d offer your own staff.

According to Aberdeen Group, effectively enabling channel partners leads to 28% shorter sales cycles, 12% higher conversion rates and 10% better quota attainment overall. You know who wants those improvements? Your competitors. And they’re knocking on your partners doors.

Join Peter Zink, Director of Sales Enablement at Sprout Social, and Laz Gonzalez, Chief Strategy Officer at Zift, in How to Make Partner Enablement Your Competitive Differentiator: an interactive webinar about creating loyal, productive partners that generate repeatable revenue. Participants are encouraged to chat away, come off mute, and ask questions as our experts help us navigate the intricacies of partner enablement.

In this session, we’ll unpack:

• The key building blocks of a partner enablement framework
• The rewards of enabling partners – and the risks of not doing so
• What’s working and what’s not when enabling partners
• Real-life examples of successful partner enablement programs from today’s leading channel suppliers

Want to keep those competitors at bay? Sign up today.

At no time has it been more challenging – or more important – to prove the value of the channel in driving revenue growth.

While 2020 was the season of change, 2021 is the year where successful channel leaders need bold, new moves to reach buyers through skeptical partners.

Join industry leaders Laz Gonzalez, Kristen Cole, & Theresa Caragol for this information-packed webinar to learn how the channel will operate in 2021, and walk away with actionable next steps to keep up. Specifically, you’ll learn answers to questions like:

• • What role will the Channel influencer play?
  • Why map and personalize the Partner Journey?
  • What am I missing with funnel and pipeline management?
  • Which programs are at risk of not surviving?
  • What is my untapped competitive advantage?
  • And more!

Sign up above and find out what you should do NOW to prepare partners for marketing and selling in 2021.

Business planning best practices, awareness, knowledge, assessment and gaining alignment with your partners is a must have in this COVID World. Completing an action and results oriented plan, garnering and maintaining executive sponsorship, and having the RIGHT conversations with partners is essential — even critical, to the health of your channel and partner relationships.

Most business planning is a transactional, one way interaction – learn how to change the game and make this one of your most valuable interactions with your partners. Join us in this webinar conversation to discuss getting buy-in across multiple stakeholders, and true value based business planning.

Ready to signup? Just fill out the form above.

Theresa Caragol is founder and CEO, AchieveUnite Inc., a strategic consulting and education firm that provides channel, partnering and business acceleration services to global enterprises. AchieveUnite offers partner and channel development, go-to-market strategy, M&A channel integration, and executive education forums. Ms. Caragol has more than 20 years’ experience in building and managing multi-million-dollar indirect channel teams and strategic alliance programs from inception to sales success. She co-founded an industry Channel Think Tank designed to influence and support the industry’s digital transformation, numerous advisory boards, and was one of 15 women selected for the First Leadership Foundry in Washington, DC – an organization dedicated to mentoring and recruiting women for positions on corporate boards.

Ms. Caragol has received numerous IT industry channel accolades including the Informa Top Industry Influencer (2017) and CRN’s Top 50 Most Influential Channel Chiefs (2014). Theresa Caragol is also a sought-after speaker, trainer, and facilitator, and was recently featured in the new book, How To Be A Woman In Technology (While Focusing On What Matters Most). Prior to founding AchieveUnite Inc, Theresa held senior executive roles at Extreme Networks, Ciena and Nortel. She holds a Bachelors from Virginia Tech, and MBA from University of Wisconsin, and an Executive Masters in Leadership Georgetown University Business School.

The Strategic Review is an intelligence-gathering exercise that allows Zift to make clear recommendations on building and growing a profitable channel program. It helps gain insight into a supplier’s channel program to understand their program capabilities and effectiveness. It’s like doing an x-ray of a patient to prescribe treatment programs and options.

• An assessment to gather valuable intelligence in Channel Operations, Sales and Marketing
• Analysis areas include recruitment, partner management, enablement/training, marketing, transacting and reporting
• Once the assessment is completed, we help you identify key priorities, any gaps to execution, and any areas of misalignment through an Executive Summary that provides benchmarks against similar companies, a prioritization of efforts and defines clear follow-up actions

The Zift Channel Success Plan is a jointly developed plan, holding both the Customer and Zift accountable for the overall success and growth of the channel program. Used as a tool it can help ensure each Zift customer achieves their Desired Channel Outcomes and to assist in measuring success using a collaborative and data-driven approach. It takes inputs from strategic reviews as well as from planned initiatives, activities and identified objectives. The Channel Success Plan is also the basis of the Strategic Business Reviews.

• Customer’s Channel Program Objectives, Goals, and Desired Outcomes
• Channel Program KPIs
• Initiatives (with timelines and owners) required to meet your objectives, goals and desired outcomes
• Required reports and Reporting cadence to measure progress and activity effectiveness

The Digital Assessment begins with an analysis of your digital marketing efforts. The analysis produces a Zift Digital Assessment score for each marketing tactic and a summary score. Based on this analysis, our Channel Engagement team will guide you in making corrections to your tactics based on best practices.

The program begins with an analytic report on your progress as a Digital Marketing Organization. Zift complements this data by providing a personalized review with a Designated Channel Engagement Manager.

The Zift Digital Assessment analyzes your:

• Framework: Are you set up for success?
• Activity: Are you using the right tactics?
• Measurement: Are you achieving results at an industry standard level?

Your score determines where you are in the transformation to a Digital Marketing Organization, and helps create a plan to take you further.