Episode 6: Partner Account Management in the Digital New Norm

The relationship between partner account managers and the channel partners they support is changing dramatically in the post COVID-19 digital new norm. As partners bounce from supplier to supplier looking for the best opportunities to help their business survive, the need to transform their business from face-to-face, relationship building to a digital experience for their prospects and customers has risen to a level never seen before. Join our guests Laz Gonzalez and Gordon Rapkin as they discuss how suppliers need to focus on the partner’s journey and become data-driven as B2B channels experience a new digital sea of change.


Feelin Good by Kevin MacLeod
Link: https://incompetech.filmmusic.io/song/3744-feelin-good
License: http://creativecommons.org/licenses/by/4.0/

Laz GonzalezChief Strategy Officer

Gordon RapkinChief Executive Officer

Episode 5: Engaging the Empowered Buyer

Jonathan Pack joins us in the studio this week to share the latest insight on growth marketing and digital best practices. Listen and learn how to appeal to and engage today’s empowered buyers.

Jonathan PackDirector Growth Marketing

Lisa HyattHost

Episode 4: Conversation with Zift CTO Lionel Farr

CTOs are notorious for staying behind the scenes — But Channel Chatter LIVE captured Lionel Farr, Zift’s CTO, for a great discussion about bleeding-edge channel technology and passion that fuels Zift’s roadmap, innovations, and winning strategy.

Lionel FarrChief Technology Officer

Lisa HyattHost

Episode 3: Catching WAVES & Hanging 10

In this episode of Channel Chatter LIVE, channel expert and former analyst Laz Gonzalez breaks down the 2020 Forrester TCMA Wave report and the categories that matter most.  Along with host Lisa Hyatt, Laz does a deep dive into Zift’s high scores and exactly why they were recognized by a leading analyst firm with top marks in 10 categories – including the highest possible score in Strategy.

Laz GonzalezChief Strategy Officer

Lisa HyattHost

Episode 2: Healthy Pipeline, Healthy You

The COVID pandemic has – rightfully – put the discussion of health and well-being front and center. In this episode of Channel Chatter LIVE, mental health advocate and channel marketing pro Krista Fuller explores how we’re taking care of ourselves, families, and community during this “new normal” can be applied to creating a healthy channel pipeline and program, even in times of crisis.

Krista FullerVP Product Marketing

Lisa HyattHost

Episode 1: The State of the Channel in Times of COVID

In the state of COVID, no one is reaching out – literally – to connect with channel partners. This inaugural episode of Channel Chatter LIVE welcomes Gordon Rapkin and Laz Gonzalez as they share with host Lisa Hyatt what they’re hearing from channel leaders about adjusting their programs through the pandemic. The duo also chats about how channel leaders can use this time to continue to engage and motivate partners in ways that will help prepare them for when the world re-opens for business.

Gordon RapkinChief Executive Officer

Laz GonzalezChief Strategy Officer

Lisa HyattHost