3 Steps to Start Driving Channel Sales

Did you know that indirect channels make up nearly 70% of all technology sales, climbing by an impressive 17% over the past decade? But just as…


3 Reasons Why B2B Companies Should Use PPC to Grow Sales [VIDEO]

Is Pay-Per-Click (PPC) a part of your marketing mix? Hopefully you're nodding. If not, let me show you how you could be benefiting today. PPC allows…


6 Steps to Getting Started With Social Media

Illustration by Gerardo Obieta Is your business on social media? Even though social has been around for years, a lot of businesses find it…


How to Create a Fantastic Email Newsletter in 5 Easy Steps

The inimitable Helen Hayes once said, “We relish news of our heroes, forgetting that we are extraordinary to somebody too.” Image by Rahul Rodriguez…


Stop Trying to Boil the Ocean!

A former colleague of mine used to always say, “It’s impossible to boil the ocean!” Basically, what he meant is that you need FOCUS. In marketing, we…


How You Can Drive Better Marketing Results by Selecting the Right Tactical Mix

Are you finding it tougher than ever to transform prospects into customers? That’s because today, it takes from 7 to as many as 25 touches to convert…


Social Media – The Root of Modern Marketing [Infographic]

Tap into your channel partners network using social mediaThink social media doesn’t apply to channel marketing? Wondering how to justify spending…