The Alliance Channel: How and Why to Use It
Channel-driven organizations have traditionally focused on nurturing sales…
The Retention Channel: How and Why to Use It
Customer experience (CX) is king. We've come to accept this oft-repeated mantra as…
How Building Materials Companies can Maximize the ROI of their Marketing Programs
In the building materials industry, marketing is critical for generating brand…
5 Keys for Building Materials Manufacturers to Build Partnerships and Maximize Sales
Maximizing Sales Through Distributors In order to be successful in the building…
3 Channel Marketing Mistakes Building Material Manufacturing Companies Make and How to Avoid Them
You have a good product, but your sales aren’t growing. You are calling on the…
The Impact of Digital Distribution on Building Materials
The building materials sector is currently experiencing a substantial…
Breaking Ground: Launching Disruptive Products in the Building Material Manufacturing Industry
Creating a truly innovative, disruptive product is the Holy Grail for any company,…
Constructing Customer Loyalty: Build a Strong Foundation with Your Dealer Management Solution
In the building materials industry, the best kind of customer is a smart customer.…
Personalizing Dealer Portals for Building Material Manufacturers
Your building materials partners’ sales people are, in a very real sense, the face…
3 Steps to Start Driving Channel Sales
Did you know that indirect channels make up nearly 70% of all technology sales,…
3 Reasons Why B2B Companies Should Use PPC to Grow Sales [VIDEO]
Is Pay-Per-Click (PPC) a part of your marketing mix? Hopefully you're nodding. If…
How to Create a Fantastic Email Newsletter in 5 Easy Steps
The inimitable Helen Hayes once said, “We relish news of our heroes, forgetting…
How You Can Drive Better Marketing Results by Selecting the Right Tactical Mix
Are you finding it tougher than ever to transform prospects into customers? That’s…
Social Media – The Root of Modern Marketing [Infographic]
Tap into your channel partners network using social media Think social media…
