Channel Marketing and Management Leader Continues Forward Momentum with Demonstrated Financial Strength, Customer Results, Industry Recognition and Evolving Corporate Culture
Research Triangle Park, NC – January 28, 2016
Zift Solutions, a leading provider of Channel Marketing and Management (CMM) solutions, today announced that it is well positioned for a strong 2016 after enjoying significant success across multiple fronts in 2015.
Growing Financial Strength
Zift saw a striking 74 percent increase in revenue over 2014 and charted its largest 4th quarter ever in 2015. Fueled in part by $14 million in Series B financing, Zift’s continued financial growth was also powered by new deals, including the addition of channel leaders Abila, GENBAND, NetApp, SimpliVity, Samsung Electronics and Xerox as customers. Zift followed up its 2014 acquisition of Marketing Advocate by acquiring the SharedVue division of The Channel Company to create the most experienced and largest CMM provider in the marketplace today with more partner users worldwide than any other provider.
Driving Results for Channel Partners
As the definitive CMM Platform provider with the largest global channel partner community, Zift is focused on driving results for its users. Following the SharedVue acquisition, Zift Solutions customers are benefitting from more extensive service offerings and support resources. Zift’s Research & Development (R&D) Team also doubled in size, allowing the company to innovate and deliver the advanced features and functionality customers desire from the Zift Solutions Platform much faster. To empower channel partners and foster its users’ ability to improve marketing efforts, Zift has expanded its ecosystem to ensure seamless integration, either through Embedded Access Applications (EAAs) or direct connection with the most popular Sales Force Automation (SFA), Customer Relationship Management (CRM), Partner Relationship Management (PRM) and Marketing Development Fund Systems (MDF) as well as Social Media Platforms, Sales Enablement Programs and Data Platforms. Zift also launched a Zift Solutions App for Hootsuite™, which lets users import social streams, publish content and access marketing support materials directly within the most widely used platform for managing social media. By leveraging Zift Solutions’ array of CMM capabilities, users saw impressive results in 2015, including:
- 421% Increase in Leads Created
- 219% Increase in Social Accounts Connected
- 158% Increase in Social Shares/Retweets
- 150% Increase in Social Likes
- 140% Increase in Campaigns Created
Garnering Industry Recognition
Zift’s expansive functionality and impact is garnering attention from industry analysts and marketplace leaders. Zift was recognized by SiriusDecisions as the top CMM vendor based on Overall Score in its evaluation report, “SiriusView: Channel Marketing and Management Platforms 2015.” In addition, The Forrester Wave™: Through-Channel Marketing Automation Platform Q3 2015 gave Zift the highest score among all vendors in the Technology category, identified Zift as a Strong Performer in the emerging Through Channel Marketing Automation (TCMA) market and cited Zift for its deep integration capabilities involving partner applications. Company President and CEO Ken Romley remained a sought-after thought leader, serving as a featured speaker at a number of popular industry events, including, 2015 Channel Visionaries, Channel Focus North America, SiriusDecisions Summit 2015 and Channel Visionaries – The Cloud Channel Series 2015 among others.
An Innovative Corporate Culture & Social Responsibility
Zift increased its number of full-time employees by 81% in 2015 and the company is establishing itself as a great place to work. With two NC-based locations, employees enjoy workplace comradery and flexibility. Zift’s evolving corporate culture is focused on achieving a work-life balance and highly values community involvement. Demonstrating its commitment to corporate social responsibility and charitable pursuits, Zift joined Pledge 1%, a corporate philanthropy movement dedicated to making the community a key stakeholder in every business. In December of 2015, Zift announced it will pledge 1% of its equity, employee time and product to charitable pursuits in 2016. The company will also launch a Pledge 1% chapter in the Triangle to encourage other local NC-based companies to take the pledge themselves.
“Zift Solutions has its eye on the future for its customers, partners and employees,” said Ken Romley, President and CEO, Zift Solutions. “In a few short years, we’ve built a strong foundation, established ourselves as the premier Channel Marketing and Management leader and are committed to delivering value to our users while creating a profitable, productive and socially-responsibility workplace for our team.”
About Zift Solutions
Zift Solutions increases channel sales and boosts marketing impact with a superior technology platform, a complete channel marketing success framework and global customer care. Leading channel driven organizations around the world leverage Zift Solutions’ cloud-based platform to automate co-branded marketing, empower collaborative selling and measure results with powerful analytics. To learn more join the conversation via the blog Channel Chatter and follow us on Twitter @zift.
