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Zift and Channel Maven Consulting Co-Host Foundation Training Session and Serve as Event Sponsors; Zift CEO Ken Romley among Featured Speakers

Research Triangle Park, NC – April 9, 2015

Zift Solutions, a leading provider of channel marketing automation solutions, today announced that it will co-host a Foundation Training Session with Channel Maven Consulting, both companies will serve as event sponsors and Zift CEO Ken Romley will be a featured speaker at Channel Focus North America in Miami, FL, April 20-22, 2015.

“Zift Solutions is not only a proud sponsor of Channel Focus North America, but also excited to join with Channel Maven Consulting as key contributors to this long-standing thought leadership event,” said Ken Romley, CEO of Zift Solutions.

Romley will be among Channel Focus North America’s featured speakers, discussing Best Practices in Building Effective Engagement with Enterprise Partners. In addition, Channel Maven Consulting Founder and President Heather K. Margolis will join Zift Solutions Vice President of Customer Success, Mark Schlief to lead a Foundation Training Session on Enabling Effective Through Partner Marketing. Topics central to the training session will include the state of channel partners today, partner maturity models, best practices for educating partners, the growing importance of content, how to build an audience, and essential marketing tools for supporting partner success.

“Channel Maven Consulting and Zift have a strong partnership and look forward to sharing critical insights channel leaders can use to empower partner programs, drive engagement and, ultimately, capture more channel revenue,” said Heather K. Margolis, Founder and President of Channel Maven Consulting.

Now in its 18th year, Channel Focus North America is well-known as the conference that defines strategies and tactics leading channel vendors use to grow their business. The conference has established a strong reputation for assembling the finest speakers to talk about how they are combining radical new thinking and proven strategies to open up new channels, and successfully redefine existing channel sales and marketing methods. Learn more about Channel Focus or register to attend the event.

About Zift Solutions

Zift Solutions increases channel sales and boosts marketing impact with a superior technology platform, a complete channel marketing success framework and global customer care. Leading channel driven organizations around the world leverage Zift Solutions’ cloud-based platform to automate co-branded marketing, empower collaborative selling and measure results with powerful analytics. To learn more join the conversation via the blog Channel Chatter and follow us on Twitter @zift.

About Channel Maven Consulting

Channel Maven Consulting provides strategic channel consulting and marketing consulting to IT channel organizations of all sizes. Founded in 2009 by Heather K. Margolis, Channel Maven Consulting knows that no one channel strategy fits every organization. We work with clients to understand current channel programs, define goals and asses resources. Along the way, our clients don’t just find their place on the map; they gain insights on their unique advantages to successful implementation and continued agile management. Learn more at www.channelmavenconsulting.com