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Channel Thought Leaders Demonstrate Benefits of Integrated, Multi-Touch Marketing

Research Triangle Park, NC – April 30, 2015

Zift Solutions, a leading provider of channel marketing automation solutions, today announced that President and CEO Ken Romley will co-present with Lisa Vega, Senior Marketing Manager of pureIntegration, at SiriusDecisions Summit 2015, the premier B2B event for sales, marketing and product leaders. Romley and Vega’s session, “Channel Partner Case Study: Integrated, Multi-Touch Marketing Made Simple” will be held at noon, Tuesday, May 12th at the Gaylord Opryland Resort in Nashville, Tennessee. Zift Solutions will also serve as a Gold sponsor for this year’s SiriusDecisions Summit and will be on site in Booth 628.

“Suppliers and their channel partners must rely on an array of marketing tactics to capture the attention of self-empowered buyers, but managing multiple tactics can stretch already strained resources,” says Ken Romley, President and CEO of Zift Solutions. “We are excited to share the pureIntegration success story as it demonstrates best practices for integrated, multi-touch marketing that leverages an array of modern marketing tactics without burdening channel partners.”

“As a Platinum HP Software Partner and Premier Intel Security Partner, with a marketing team of only one, it was difficult to keep up with the channel marketing demands of two suppliers, stay on top of social media, manage campaigns and keep the sales funnel full,” said Lisa Vega, Senior Marketing Manager for pureIntegration, a Virginia-based IT Systems Integrator. “Zift Solutions has increased our total marketing reach by nearly 50 percent and helped us conquer channel marketing challenges by making it easy to support multi-touch campaigns with tools and analytics integrated directly within our CRM environment.”

Romley and Vega’s session will showcase how channel marketers can drive better results through integrated, multi-touch marketing. It’s important to use an array of critical tactics including social media, syndicated content, email marketing and more, across the lifecycle of a deal, without overwhelming channel partners who are typically small or one-person shops. Attendees will learn how focusing demand generation efforts on social advertising yields better results than list buys or call blitzes; the importance of employing various tactics to impact a wider variety of decision makers; and how pureIntegration is powering success for both HP and Intel Security through Zift Solutions’ direct integration into SugarCRM®.

Zift Solutions is a proud Gold sponsor of the tenth annual SiriusDecisions Summit, which is the conference that defines strategies and tactics leading vendors are using to grow their business. This year’s event will focus on effective ways to grow and outperform in today’s competitive marketplace and will run from May 12-15 in Nashville, TN. Additional information regarding the event can be found here.

About Zift Solutions

Zift Solutions increases channel sales and boosts marketing impact with a superior technology platform, a complete channel marketing success framework and global customer care. Leading channel driven organizations around the world leverage Zift Solutions’ cloud-based platform to automate co-branded marketing, empower collaborative selling and measure results with powerful analytics. To learn more join the conversation via the blog Channel Chatter and follow us on Twitter @zift.

About pureIntegration

pureIntegration is a Virginia-based IT Systems Integrator, HP Software Platinum Partner and Intel Security Premier Partner with a mission to deliver practical solutions with exceptional value, through deep expertise and an innovative approach. Team leads are former big five management consulting executives with an uncanny knack for cracking tough problems on time and within budget. Visit www.pureintegration.com to learn more.