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Zift Capabilities, Tools and Resources Now Accessible in Familiar Hootsuite Environment

Research Triangle Park, NC – July 8, 2015

Zift Solutions, a leading provider of channel marketing automation solutions, today announced that its users can now import social streams, publish content and access marketing support materials directly within Hootsuite, the most widely used platform for managing social media.

“Today’s channel marketers don’t have the time or inclination to log into multiple systems to manage social media and with the new Zift Hootsuite app, they don’t have to,” says Ken Romley, CEO of Zift Solutions. “Users can easily connect, access and manage the Zift capabilities, content and materials they rely on directly within their existing Hootsuite environment to save time and amplify social media efforts.”

With more than 10 million users around the globe, the Hootsuite social media management platform supports network integrations for more than 35 popular social networks, including Twitter, Facebook, LinkedIn, Google+, and WordPress. With the new Zift Hootsuite app, users can connect marketing content and materials found inside their Zift marketing system, into their existing Hootsuite account. This allows Zift users to continue working inside Hootsuite with direct access to additional marketing posts and materials in order to execute more frequent and interesting social campaigns. The app makes it easy for channel partners to manage and deliver fresh, relevant social media content supplied by their suppliers through any of their Hootsuite-configured social networks.

“Social media is transforming how all companies communicate with their customers and prospects, and we’re excited to see the Zift integration with Hootsuite solve this for channel partners as well. We are thrilled that companies who market through a partner channel can now enable their partners and resellers to easily amplify their messaging on social media using Hootsuite said Kevin O’Brien, VP of Partners, Hootsuite.

The new app makes social media management faster, easier and requires no change in daily habits or activity, thereby extending the value of supplier approved social streams to Hootsuite and opening up more opportunities for content and messaging sharing. All of the materials that OEMs, distributors and suppliers furnish to channel partners flow directly into Hootsuite, so users can click, edit and post these materials in seconds. The app is available within the Hootsuite App Directory.

About Zift Solutions

Zift Solutions increases channel sales and boosts marketing impact with a superior technology platform, a complete channel marketing success framework and global customer care. Leading channel driven organizations around the world leverage Zift Solutions’ cloud-based platform to automate co-branded marketing, empower collaborative selling and measure results with powerful analytics. To learn more join the conversation via the blog Channel Chatter and follow us on Twitter @zift.