Zift Solutions Among Top Through-Channel Marketing Automation (TCMA) Platform Vendors Identified by Independent Research Firm
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Zift cited as a Strong Performer in Emerging TCMA Market, highest score in Technology category and “deep integration capability involving partners’ applications”
Research Triangle Park, NC – August 12, 2015
Zift Solutions, a leading provider of channel marketing automation solutions, today announced that it was identified as a Strong Performer in Through-Channel Marketing Automation by Forrester Research, Inc. in its independent report: The Forrester Wave™: Through-Channel Marketing Automation Platforms, Q3 2015. In this Forrester Wave evaluation, Forrester’s first of TCMA platform vendors, Zift received the highest score among all vendors in the Technology category and was cited for its deep integration capabilities involving partners’ applications in addition to being named as a Strong Performer in the emerging TCMA market.
“What sets Zift apart in the TCMA vendor landscape is a commitment to transparently integrating its TCMA solutions into the partner’s application landscape,” stated Forrester in the report. “This lowers the barrier to action and drives partner engagement above the average of 20%”
“We believe that our position as a Strong Performer and highest score among all vendors in the Technology category of this Forrester Wave Report validates why nearly 10,000 channel partner organizations around the globe, representing over 50 vendors, already rely on Zift Solutions for Through-Channel Marketing Automation,” said Ken Romley, CEO of Zift Solutions. “We also feel that Forrester recognized the vital importance and impact of injecting marketing and sales tools directly into the systems partners currently use and enjoy.”
Designed to help B2B marketing professionals identify the top vendor candidates for through-channel marketing programs, The Forrester Wave Report evaluates currently available TCMA platforms, identifies significant vendors in the marketplace, and analyzes products according to 20 criteria garnered from interactions with B2B marketing professionals. Forrester analysts looked at how vendors support traditional TCMA management capabilities – content syndication and asset management – as well as meet the emerging needs of TCMA marketers in marketing campaign management, cross-channel execution, social campaigns, and analytics.
The report notes that “TCMA technology is the engine for B2B companies’ through-channel marketing programs” and gave Zift Solutions the highest score among all vendors within its Technology category. The Forrester Wave Report also states that, “Zift’s offering provides a comprehensive range of email marketing tactics, from single email blasts to multi-touch, automated drip and nurture marketing, cobranded print marketing (for use at events, in sales literature, or in direct mail), online advertising (AdWords, retargeting, social), social media marketing, and syndicated website content of all types, from banner ads to full server-side widgets to embed product showcases.”
A copy of The Forrester Wave™: Through-Channel Marketing Automation Platforms, Q3 2015 is available for purchase at Forrester.com
About Zift Solutions
Zift Solutions increases channel sales and boosts marketing impact with a superior technology platform, a complete channel marketing success framework and global customer care. Leading channel driven organizations around the world leverage Zift Solutions’ cloud-based platform to automate co-branded marketing, empower collaborative selling and measure results with powerful analytics. To learn more join the conversation via the blog Channel Chatter and follow us on Twitter @zift.