Zift Solutions and Partner Marketing Provider SharedVue Join Forces
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The Combined Entity is now the Dominant Channel Marketing Automation Platform Provider
Research Triangle Park, NC and Westborough, MA – September 4, 2015
Zift Solutions and The Channel Company, announced today the combining of the SharedVue division of The Channel Company with Zift Solutions to form a separate and distinct business.
The SharedVue Through Partner Marketing Automation platform provides Web content syndication, automated email marketing and social media syndication. Zift Solutions will control and run the combined entity, while The Channel Company will retain an ownership stake in Zift Solutions. The Channel Company will continue to own and operate all of its other properties including CRN®, XChange® Events, IPED® and Managed Marketing Services.
“The addition of SharedVue continues Zift Solutions’ growth trajectory and will allow us to deliver on the next wave of channel marketing automation capabilities,” said Ken Romley, CEO of Zift Solutions. “With an unparalleled set of combined features and functionality, along with expanded R&D and account management capacity, Zift Solutions will provide more value, solutions and services faster to a broader range of customers now and into the future.”
The new entity creates the most experienced and largest Channel Marketing Automation platform provider with more than 30,000 partner users around the globe. Zift Solutions will incorporate the core capabilities of SharedVue into its well-established platform. SharedVue personnel will transition to become Zift Solutions employees this week, while the SharedVue brand and solutions will be consolidated into Zift Solutions over time, increasing Zift Solutions’ reach, effectiveness and customer service on a global basis. Zift Solutions’ R&D team also will effectively double in size, allowing the company to deliver the advanced features and functionality that channel sales and marketers require at an even faster pace. As the channel community’s trusted authority for growth and innovation, The Channel Company will work with Zift Solutions to integrate SharedVue functionality and promote the enhanced Zift Solutions platform moving forward.
“We are excited about the future capability of the combined SharedVue and Zift Solutions platform,” said Robert Faletra, CEO, The Channel Company.
“The race to provide channel marketers with the automation tools they need to create demand is heating up,” said SiriusDecisions’ Laz Gonzalez, Service Director, Channel Management Strategies. “Zift Solutions continues to attract new investment and a growing book of business from leading channel suppliers. Combining with SharedVue expands their reach to a broader set of partners, which can lead to greater adoption for their platform—a good thing for brands who sell and market through B2B channels.”
Zift Solutions increases channel sales and boosts marketing impact with a superior technology platform, a complete channel marketing success framework and global customer care. Leading channel-driven organizations around the world leverage Zift Solutions’ cloud-based platform to automate co-branded marketing, empower collaborative selling and measure results with powerful analytics. To learn more join the conversation via the blog Channel Chatter and follow us on Twitter @zift.
About The Channel Company
The Channel Company, with established brands including CRN®, XChange® Events and IPED®, is the channel community’s trusted authority for growth and innovation. For more than three decades, we have leveraged our proven and leading-edge platforms to deliver prescriptive sales and marketing solutions for the technology channel. The Channel Company provides Communication, Recruitment, Engagement, Enablement, Demand Generation and Intelligence services to drive technology partnerships. Learn more at www.thechannelcompany.com and follow us on Twitter @TheChannelCo.