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Channel Marketing Automation Leader Leverages 1% of Equity, Employee Time and Product to Improve Communities around the World

Research Triangle Park, NC – December 10, 2015

Zift Solutions, a leading provider of channel marketing automation solutions, today announced that it has joined Pledge 1%, a corporate philanthropy movement dedicated to making the community a key stakeholder in every business. Founded by Atlassian, Rally for Impact and Salesforce.org, Pledge 1% empowers companies to donate 1% of product, 1% of equity and/or 1% of employee time to improve communities around the world.

Zift is joining an impressive network of entrepreneurs and companies across the globe that have committed to philanthropic efforts through the Pledge 1% movement. By pledging 1% of its equity, employee time and product to charitable pursuits, Zift is demonstrating a commitment to corporate social responsibility and philanthropic leadership.

Zift will provide additional Volunteer Time Off (VTO) days to empower employees to contribute to corporate philanthropy. The company will donate 1 percent of its equity to charity and has pledged 1 percent of its product to the Pledge 1% organization. To fulfill its product donation commitment, Zift will offer Content Syndication to organizations affiliated with Pledge 1% to share the news that they’re contributing to this worthwhile cause.

In addition, Zift intends to launch its own local chapter of Pledge 1% in the Triangle area to encourage and inspire other local NC-based companies to take the pledge themselves.

Comments on the News

  • “Zift is proud to be on the cutting edge of corporate social responsibility as well as channel marketing automation,” said Ken Romley, President and CEO, Zift Solutions. “We’re excited to start directing our energy and resources to Pledge 1% and making a positive impact on the community at large.”
  • “Salesforce is dedicated to changing the way companies think about corporate philanthropy,” said Suzanne DiBianca, president, Salesforce.org. “Today, we’re excited that Zift Solutions is joining us in giving their resources back to the community. This is another great example of the power that business has to affect positive change.”
About Zift Solutions

Zift Solutions increases channel sales and boosts marketing impact with a superior technology platform, a complete channel marketing success framework and global customer care. Leading channel driven organizations around the world leverage Zift Solutions’ cloud-based platform to automate co-branded marketing, empower collaborative selling and measure results with powerful analytics. To learn more join the conversation via the blog Channel Chatter and follow us on Twitter @zift.

About Pledge 1%

Pledge 1% is an effort spearheaded by Atlassian, Entrepreneurs Foundation of Colorado, Rally for Impact, Salesforce.org and Tides to accelerate their shared vision around integrating philanthropy into businesses around the world. Pledge 1% encourages and challenges individuals and companies to pledge 1% of equity, product and employee time for their communities, because pledging a small portion of future success can have a huge impact on tomorrow. Pledge 1% offers companies turnkey tools and best practices, making it accessible for any company to incorporate philanthropy into their business model. To learn more or to take the pledge, please visit www.pledge1percent.org

Salesforce, Salesforce1 and others are among the trademarks of salesforce.com, Inc.