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Channel Marketing Automation Leader and B2B Research Firm to Share Insights on Creating a Positive and Profitable Partner Experience

Research Triangle Park, NC – November 10, 2015

Zift Solutions, a leading provider of channel marketing automation solutions, today announced that its President and CEO Ken Romley will be co-presenting with Maria Chien, Service Director, Channel Marketing Strategies of SiriusDecisions, as Key Note Speakers at the upcoming Channel Visionaries – The Cloud Channel Series 2015 in San Francisco, California.

“For channel program managers interested in using cloud technology to drive sales and radically improve the partner experience, Channel Visionaries – The Cloud Channel Series 2015 is a must-attend event,” said Romley. “Zift Solutions is honored to serve as a Platinum Sponsor and share the keynote stage with SirusDecisions.”

Romley and Chien’s keynote presentation, Key Ingredients for a Positive & Profitable Partner Experience, will demonstrate how to overcome critical partner engagement challenges and the importance of using cloud technology to support the partner experience. They will share expert insight on the pillars of partner engagement along with real-world examples of critical processes and underlying cloud technology that are sharing a positive experience for channel leaders. Their presentation will be held from 4:15 to 5:15 on Tuesday, November 17th.

“Few B2B leaders selling through indirect channels are actually achieving their goals,” notes Chien. “Our presentation will focus on overcoming obstacles via cloud to foster a better partner experience and attain profitability benchmarks previously thought to be out of reach.”

Held at the Grand Hyatt in San Francisco November 17-18, Channel Visionaries – the Cloud Channel Series 2015 will feature the industry’s most dynamic and visionary speakers sharing their strategies and tactics to open new channels and redefine existing channel sales and marketing methods. Hosted by Visionary Talks, a Vancouver-based company that specializes in delivering world class events designed for technology executives from primarily Fortune 100, 500 and 1000 enterprises and fast growing start-ups, the two-day event will host more than 200 influential cloud channel executives from key vendors, distributors and solutions providers of the technology and telecom industries. Learn more about the event and register.

About Zift Solutions

Zift Solutions increases channel sales and boosts marketing impact with a superior technology platform, a complete channel marketing success framework and global customer care. Leading channel driven organizations around the world leverage Zift Solutions’ cloud-based platform to automate co-branded marketing, empower collaborative selling and measure results with powerful analytics. To learn more join the conversation via the blog Channel Chatter and follow us on Twitter @zift.