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Channel Marketing Automation Leader to Present and Sponsor Event

Research Triangle Park, NC – March 10, 2015

Zift Solutions, a leading provider of channel marketing automation solutions, today announced that it will serve as presenter and sponsor of the Channel Visionaries event April 7-8 in Orange County, California. Zift Solutions’ CEO Ken Romley will discuss the evolving channel sales landscape and importance of using lead distribution to turn opportunities into revenue.

“Zift Solutions is excited to participate in the 2015 Channel Visionaries event,” said Romley. “It is expected to be a showcase of thought leadership and strategic insight for channel program managers navigating today’s radically changing channel.”

Romley’s presentation, Beyond Leads: Using Lead Distribution Management to Help Partners Turn Opportunities into Real Revenue, will emphasize the critical importance of proper infrastructure in channel sales and marketing success and the value of injecting leading-edge marketing and sales tools directly into established CRM, SFA and MA systems via Embedded Access Apps (EAAs). Romley will deliver best practices for automating lead delivery, nurturing leads, improving the type and quality of lead data, automating and tracking ROI, and establishing a more collaborative and successful sales process.

Held at the Fairmont Newport Beach in Orange County, CA, Channel Visionaries will feature the industry’s most dynamic and visionary speakers, discussing how they are combining out-of-the-box thinking and proven strategies to open new channels, and redefine existing channel sales and marketing methods. Hosted by Visionary Talks, a Vancouver-based company that specializes in delivering world class events, the two-day event attracts senior channel marketing and sales executives and key vendors from the technology and telecom industries within the North American market and worldwide. Learn more about the event and register.

About Zift Solutions

Zift Solutions increases channel sales and boosts marketing impact with a superior technology platform, a complete channel marketing success framework and global customer care. Leading channel driven organizations around the world leverage Zift Solutions’ cloud-based platform to automate co-branded marketing, empower collaborative selling and measure results with powerful analytics. To learn more join the conversation via the blog Channel Chatter and follow us on Twitter @zift.