The best channel account managers work closely with each of their partners to help them manage the growth of their business. They begin by evaluating and selecting those partners who will make best use of their assistance. Then they help strategically plan sales quotas, marketing activities, account pursuit campaigns, and anything else to motivate greater sales. This may include special promotions, certification of service personnel to provide more services surrounding their products, introduction to new opportunities when available, and advocacy within your company for any resource a partner may need.