How many partner accounts should a CAM manage?

As many as can be expected to help fulfill the CAM’s quota. The actual number depends upon the complexity of your products, the saturation of the available markets, the number of partners competing in same markets, and other factors. More important is assuring that CAMs are actively selecting the right partners who will take fullest advantage of their support. Pareto’s rule applies: 20% of available partners will likely produce 80% of your target. Manage CAMs to be appropriately selective. Keep the door open for others, but focus on those partners who have the best potential to be productive.