I’m in California this week, attending the 2015 Channel Visionaries Event and wanted to give you a quick behind-the-scenes glance into what’s happening at this dynamic event.

California has always been on the cutting edge, so Orange County is the perfect setting for Channel Visionaries 2015. The event brings together industry thought leaders, visionaries and change makers to discuss how they are combining out-of-the-box thinking with proven strategies to open new channels and redefine channel marketing and sales methods.

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Zift CEO Ken Romley presented “Beyond Leads: Using Lead Distribution Management to Help Partners Turn Opportunities into Real Revenue.”

Zift was proud to be a Channel Visionaries sponsor and we enjoyed speaking to so many channel leaders from around the globe. Zift CEO Ken Romley presented “Beyond Leads: Using Lead Distribution Management to Help Partners Turn Opportunities into Real Revenue.” During the session, Ken presented key insights into how the buying process has changed and best practices for using lead distribution management and multiple marketing tactics to drive partner loyalty and more sales results. He also shared insights from a case study with ResultsPositive, an HP partner, including how they were able to increase discovery meetings by 25%, cut lead lifecycle time by 30% and build pipeline. You can read the full case study here.

Some other highlights from the Channel Visionaries event include:

  • The Digital Imperative – Lynn Anderson from HP shared great insights into how the digital world is changing the way companies buy. You must embrace these changes and support your partners in their journey or you will be left behind.
  • Tiffani Bova from Gartner shared her thoughts into the new reality in partnering. She suggested you consider the cloud not the destination, but instead where you start.
  • Heather K. Margolis, from Channel Maven Consulting discussed best practices in communicating “to” and “through” partners. Here is a recent webinar we did with Heather that includes some of the key topics covered.
  • Our good friend Sal Patalano shared his extensive channel experiences and how SaaS is changing the vendor / partner relationship and what that means to sales and pricing. Here is a snapshot of his Keys to Success!
Click Image to Enlarge
Click Image to Enlarge

I could go on and on with all of the great content that was shared, but we’ll save some of those for future posts.

Did you get the opportunity to attend Channel Visionaries or visit the Zift Booth? Share your impressions in the comments section.