What Does a Successful Partnership Development Plan Look Like?
May 10 2023
The main goal of any partner program is to recruit an ideal partner and turn them…
7 Best Practices in Managing Global Partner Programs
April 5 2023
Global partner programs need to have local points of contact. Global partner…
6 Channel Enablement Best Practices for Partner Programs to Use in 2023
February 28 2023
Partner programs should ask partners what enablement they need. Partner programs…
What is a Channel Account Manager & Why Do Channel Partner Programs Need Them?
January 31 2023
Channel account managers aren’t traditional account managers. Channel account…
6 Channel Management Best Practices Necessary for Success
January 25 2023
Partner programs need top-down channel commitment on realistic ROI timelines.…
6 Channel Partner Program Predictions for 2023
December 14 2022
Customer events will increase in favor over vendor-partner events. Vendors and…
How Do You Build a Successful Partnership Ecosystem Framework?
November 30 2022
Successful partner ecosystem frameworks require a complete infrastructure.…
How Much Does a PRM Cost?
November 9 2022
Pricing for most PRM systems is tied in some way to the number of partners in your…
What is a Partnership Ecosystem & Why Do Channel Partner Programs Need Them?
November 1 2022
Partner ecosystems foster faster and more effective co-marketing and co-selling.…
Zift Solutions: Resources to Support Ukraine
March 21 2022
We have watched in horror as Ukrainian people have been senselessly attacked and…
Different Types of PRMs
September 22 2021
The term PRM covers a broad range of channel technologies. Just as in the CRM…
Full Sales Funnel Management: Dancing Backward — And in Heels
May 20 2020
I suppose it goes with the turf, but I have been doing a lot of thinking about…
Back to Boot Camp for the Channel
April 1 2020
The COVID-19 pandemic has dramatically changed the channel landscape. Before COVID,…
Step into the Future of Enterprise Channel Management
January 29 2020
What a year for Zift Solutions! Early in 2019, we launched ZiftONE, a…
Welcome to the Future. Welcome to ZiftONE.
April 9 2019
Last week, we officially launched ZiftONE. ZiftONE embodies years of channel…
The Inside Scoop: What’s Up & What’s Next for Zift Solutions
January 23 2019
2018 was a huge year for Zift Solutions. Industry analysts, insiders, and channel…
Don’t Just Take Our Word for It
November 8 2018
It’s one thing to claim you are a market and industry leader. It’s quite another to…
How Zift Became the Global ChanTech Standout: What’s Next and What’s In It For You
February 5 2018
I just spent a great week in Cary, NC, working with the entire Zift Solutions team…
Zift Acquires Elastic Grid
November 16 2017
As we’ve grown and worked with channel leaders across every industry and hundreds…
Moving Past the Merger: People, Processes & Partnership
August 23 2017
The merger of Zift and Relayware has been an exciting process. We’ve worked hard…