It’s one thing to claim you are a market and industry leader. It’s quite another to have a well-respected third party affirm your position.
We received and shared some great news last week as Zift was recognized as a “Leader” in The Forrester Wave™: Partner Relationship Management, Q4 2018 report by Forrester Research, Inc. The recognition follows Zift also being named a “Leader” earlier this year in The Forrester Wave™: Through-Channel Marketing Automation, Q2 2018.
This makes us an official market leader in both Partner Relationship Management (PRM) and Through-Channel Marketing Automation (TCMA), with the industry leadership position and strength of our Enterprise Channel Management platform.
Well Beyond PRM
Forrester Wave reports examine a wide range of specific product functionality as well as market position and company strategy. In the PRM Wave, Zift received a 5 out of 5 possible points in the criteria of Product Vision, Innovation Roadmap and Supporting Products/Services. Zift also received high scores (4 of 5) in the Partner Co-Selling/Co-Marketing, Partner Portal/Integrations and Partner Performance/Incentives, and Strategy. In theTCMA Wave (released earlier this year), we captured high scores in the categories of Execution, Product Vision, Innovation Roadmap, Supporting Products and Services, and Partner Ecosystem.
According to the new PRM Wave’s authors (Principal Analyst Jay McBain with Caroline Robertson, Robert Perdoni, and Kara Hartig) , “Zift has created a full-function partner platform that goes beyond PRM to include through-channel marketing and creative/concierge-type services. Its vision is even more extensive and may include other channel software categories in the future.”
The PRM Wave goes on to say:
The Zift PRM solution delivers comprehensive functionality on top of a very robust and configurable business rules engine platform
Zift gets high marks for its global coverage and has significant bases of operations in North America, Europe, and Asia Pacific
We’re happy to get such solid recognition for the solutions, services and support we are absolutely dedicated to providing for our customers.
Still a Siloed Market
While Forrester did an excellent job of capturing the state of the market for PRM and TCMA, these reports remain siloed and each one focused on only one distinct portion of the ChanTech equation. They also work as a snapshot of the market at just one point in time. Zift’s vision and capabilities cover the entire scope of channel sales, marketing and operations functionality. Plus, Zift releases new capabilities every week, and our comprehensive solutions are always evolving and improving.
The Bottom Line
Zift is the only channel technology provider recognized as a Leader in both PRM and TCMA — and capable of delivering end-to-end Enterprise Channel Management. Moreover, Zift is a true global channel technology and services provider, delivering:
Third-party recognized leading PRM & CMM
Follow-the-sun, in-language global support (for 13+ distinct languages)