Forrester Research has just published The Forrester Wave™: Through-Channel Marketing Automation Platforms, Q3 2015, in which Zift Solutions captured the highest score in the Technology Category among 14 vendors.
The Forrester Wave™: Through-Channel Marketing Automation Platforms, Q3 2015 identifies Zift among 14 significant vendors within the emerging TCMA market and notes, “What sets Zift apart in the TCMA vendor landscape is a commitment to transparently integrating its TCMA solutions into the partner’s application landscape … This lowers the barrier to action and drives partner engagement above the average.”
We couldn’t have said it better ourselves. We believe that the report validates Zift’s stance on the importance and impact of providing the marketing tools and resources channel partners need directly within the systems they use every day and it recognizes Zift “for having a deep integration capability involving partners’ applications.”
What Were The Takeaways?
We believe that, aside from identifying Zift as a Strong Performer overall, the Forrester Wave Report emphasized a best practice that Zift has long promoted: The importance of knowing your partners and tailoring the tools you provide to them based on their capabilities.
The authors state that when using this research to evaluate TCMA vendors you should:
Adjust for your channel partners’ marketing proclivities and proficiencies. The latitudinal range of execution capability varies greatly by TCMA vendor. Some vendors’ products lean toward DIY power marketers; others toward the do-it-for-me (DIFM) neophytes or the on-behalf-of (OBO) luddites. Look closely at the scale explanations. They provide insight into the execution options available for partners.”
As part of our profile they point out that:
Zift’s offering provides a comprehensive range of email marketing tactics, from single email blasts to multi-touch, automated drip and nurture marketing, cobranded print marketing (for use at events, in sales literature, or in direct mail), online advertising (AdWords, retargeting, social), social media marketing, and syndicated website content of all types, from banner ads to full server-side widgets to embed product showcases.
We’re incredibly proud to be included in this new report and proud of our ability to provide an array of tools and tactics that can be expressly tailored to meet unique channel partner needs. To learn more, read the complete Zift Solutions’ press release regarding the new Forrester Wave report.
