CARY, N.C. – Dec. 13, 2022 – Zift Solutions, a leading provider of Partner Relationship Management (PRM) and Through-Channel Marketing Automation (TCMA) software, has been included in review platform G2’s Winter 2023 reports as an industry leader in the Through-Channel Marketing and Partner Management software categories.

This is the fourth quarter in a row that Zift has been featured as the number-one provider of Through-Channel Marketing. Within the Partner Management category, Zift has been recognized as a Leader in Small-Business, a Leader in Mid-Market, and has once again received 20+ user reviews with an average 4.0-star rating.

“We are honored to receive this recognition from G2 and our users,” said Gordon Rapkin, CEO of Zift Solutions. “As we continue to innovate the ZiftONE product, we look to our customers to guide us to ensure that their needs are not just met but exceeded. Inclusion in the G2 Winter 2023 reports shows us that this is happening as intended.”

Zift Solutions is the only product in its market to be built as one to work as one. The company’s ZiftONE platform provides its global customer base with top to bottom funnel management that aligns channel sales, marketing, and enablement around growth. Customers include Dell, Cisco, Nutanix, and more. To learn more about Zift Solutions and ZiftONE, inquiries can be directed to this contact page.

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About Zift Solutions

Founded in 2006, Zift Solutions is the only Partner Relationship Management (PRM) and Through-Channel Marketing Automation (TCMA) tool built as one to work as one. The company’s ZiftONE platform manages the flow from onboarding to enablement, lead generation to marketing, all the way through sales. Backed by the most experienced team in the industry, Zift was named the only leader in both Channel Marketing Automation and Partner Relationship Management by Forrester Research and a market leader in Partner Management Software and Through-Channel Marketing Software by G2. For more information, visit www.ziftsolutions.com.