CARY, N.C. – Apr. 20, 2023 – Zift Solutions, a leading provider of Partner Relationship Management (PRM) and Through-Channel Marketing Automation (TCMA) software, has announced a groundbreaking new role that unifies Zift’s customer-facing teams by combining Professional Services, Customer Success, and Customer Support as the company expands its user community. Cosmo Mariano has joined the company in the new role of Chief Customer Officer.

Throughout his career, Mariano has held key positions in various industries, including serving as a management consultant for Caledon Consulting and as Customer Experience Design and Insight Director at the Royal Bank of Canada. As the founder and CEO of GetLift Agency, he established one of North America’s leading B2B and channel management agencies. Most recently, he was the Vice President of Services for Uberflip Software. He has more than two decades of experience scaling and transforming technology companies for customer success in mainstream markets.

“We are thrilled to welcome Cosmo Mariano to the Zift Solutions team,” said Gordon Rapkin, Chief Executive Officer. “His background in customer experience design and strategy will bring a fresh perspective to our customer journey and value delivery. Cosmo’s role, and the unity of a Customer Operations Team, is just one piece of our continuous commitment to serving ZiftONE customers.”

“I could not be more excited to be joining Zift,” Cosmo Mariano added. “As Chief Customer Officer, I look forward to applying my wide range of knowledge and experience to the ZiftONE user base as we continue to prioritize customer delight.”

Mariano’s initiatives have consistently delivered impressive results, increasing value for customers, employees, and stakeholders by focusing on outcomes. His leadership skills have led to accelerated transformation and exceptional project success rates. A lifelong learner, Mariano continually enhances his skills through various professional programs, like the Stanford Corporate Innovation Program, Product-Led Growth, and IDEO business design.

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About Zift Solutions

Founded in 2006, Zift Solutions is the only Partner Relationship Management (PRM) and Through-Channel Marketing Automation (TCMA) tool built as one to work as one. The company’s ZiftONE platform manages the flow from onboarding to enablement, lead generation to marketing, all the way through sales. Backed by the most experienced team in the industry and fueled by the recent $70M capital investment by Investcorp, Zift has been named the only leader in both Channel Marketing Automation and Partner Relationship Management by Forrester Research and a market leader in Partner Management Software and Through-Channel Marketing Software by G2. For more information, visit www.ziftsolutions.com.