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What Happened at
SiriusDecisions Summit 2018
Doesn’t Have to Stay There…

If you read my last blog, you know I have some strong feelings about Vegas, which was host to SiriusDecisions Summit last week. Let’s just say, I’m still recovering.

Between work and sessions, there were cigars, a broken toe, and a dance-off to some Michael Jackson jams with a total stranger. In keeping with the mantra of “What happens in Vegas stays in Vegas,” the details of those stories (and a few more) will be staying safely back in Sin City. But, don’t fret. I can still share some juicy details and serious insight from this year’s Summit with you.

Sirius Couple Alert: Lisa & Frank

Lisa Stifelman-Perry, Director of Partner Marketing Operations and Experience for Qlik, had everyone buzzing after her Zift-sponsored Case Study session. In the midst of detailing how Qlik aligned people, processes and functions to deliver a world-class partner experience (and snag SiriusDecisions’ Channel Program of the Year in 2017), she introduced Frank.

Original Concept Mehow Kulma / Design by Kiersten Hoffman

“Get your phones out, and take a picture of this dude,” she encouraged session attendees. “If you don’t already know Frank personally, you will soon, unless you do something different, fast! And believe me, this guy’s a real jerk!”

On the big screen was the image of a Channel Technology Frankenstein, which illustrates the monster created when you try to mix and match too many disparate solutions to run your channel ecosystem. Many folks stopped by the Zift booth to tell us their own ChanTech Frank horror stories — and were delighted to learn how Zift Channel as a Service could get rid of him once and for all.

If you missed Lisa’s session, make sure to check out her recent Channel Visions video, where she shares some of her key tips for keeping “ChanTech Frank” at bay and creating the perfect partner experience here.

You Call Them Channel Leaders: We Call Them Friends

SiriusDecisions Summit brings together business leaders and channel insiders from across the globe. We got to see pals from all over the world, working in all aspects of the channel, who were at Summit to hone and grow their programs and do more for their partners.  

Zift CEO Gordon Rapkin & Lisa Stifelman-Perry of Qlik

Our Channel Leaders Dinner gave us and a few very special invitees the opportunity to hear how Rockwell, Alteryx, Cayan and Qlik are reaching new channel heights with help from Zift. While they weren’t able to join us for dinner, we were also incredibly pleased to note that Zift customer Carbonite received the SiriusDecisions Summit Award for Channel Marketing and Sales Customer of the Year. Congrats to Carbonite!

On our last day at Summit, Zift hosted a channel sales and marketing breakfast.  This was yet another opportunity to sit down face-to-face with our channel-focused friends. It was great to hear and reflect on how much Zift and its offerings have changes in the last year to meet the evolving needs of today’s channel leaders.

As SiriusDecisions Channel Operating Model aligns with Zift Channel as a Service, it just made sense that Zift was sought after throughout this event for best practices for recruiting, engaging and enabling partners, optimizing MDF, measuring channel success and more. It was a pleasure to see so many of our customers at Summit and make new friends at the Zift booth inside the Marketplace.

Everyone who stopped by entered to win a Traxxas remote-controlled car in support of Zift’s commitment to Driving Channel Success. We are pleased to announce the winners of this show’s drawing were Brian Gilbert, Director, Global Channel Marketing at SAP Concure and Jennifer Grimaldi, Channel Marketing Manager, Webroot. Your cars are on their way to you!

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