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VEGAS, BABY! See You at SiriusDecisions Summit 2018

    VEGAS, BABY! See You at SiriusDecisions Summit 2018

    I know what you’re expecting. A snazzy little blog about the awesomeness of Vegas. Everyone loves Las Vegas, right?! The Strip! The Shows! The Casinos! That Motto: “Whatever happens in Vegas stays in Vegas!” What’s not to love?

    Here’s the thing: I’m not a fan. It takes a lot to get this introvert out of her cave in the first place — and Vegas overwhelms me. However, Zift has so much going on at this week’s SiriusDecisions Summit, I can’t possibly stay away. So, I’m Vegas-bound to be a part of the scene — and I’m bringing you along for the ride.

    What Makes a Winner?

    At the Vegas poker tables, winners have nerves of steel and a good bit of luck. But what makes a real winner in the channel? Lisa Stifelman-Perry, Director of Partner Marketing Operations and Experience for Qlik, will be detailing the SiriusDecisions 2017 Channel Partner of the Year’s journey to channel success Tuesday, May 8th at 10:15 in a Zift-sponsored Case Study session.

    Lisa is not only a dynamic speaker set to share winning strategies for world-class partner experiences, she talks about real channel challenges, tactics and solutions, without all the tech jargon. This is one Vegas show I am not going to miss. If you’re going to be at Summit, you shouldn’t either. Come see how Qlik:

    • Aligned critical functions (such as sales and marketing) to boost program impact
    • Eliminated a one-size-fits-all portal and created a customized user environment
    • Integrated people, process and technology to transform the way partner solutions are delivered
    • Leveraged data for better decision making
    • Increased engagement to driving more revenue through partners

    Skip the Buffets – Hit the Channel Breakfast

    I’ll be skipping the monster buffets so many Vegas visitors love for the Zift-sponsored SiriusDecisions Channel Breakfast on Thursday, May 10 at 7:30 a.m. This is a great opportunity to start the day strong, talk channel strategies with colleagues, and connect with channel leaders, without all the tourists and flashy sales pitches.

    Drive Channel Success

    Who needs Cirque du Soleil, Britney Spears or the Bellagio fountains when you can actually learn how to drive channel success? You’ll find Zift at Booth 225 in the SiriusDecisions Summit Marketplace. We’ll have channel sales and marketing experts on site to answer your questions along with great giveaways of Traxxas remote-controlled cars.

    Stop by the booth to see firsthand how Zift can help you drive channel success (and tell me what you love or hate about Vegas)! You can also follow me on Twitter to see a few of my own Vegas secrets, haunts and hideaways this week. Can’t wait to show you more!

    As Director of Marketing Communications, Lisa is responsible for development and implementation of Zift’s marketing strategies, marketing communications, analyst relations and PR activities. She has over 20 years of experience working with channel marketing and sales experts with special focus on technology, health sciences, government agencies and financial services.  
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    Posted in Channel Events, Channel Marketing, Uncategorized