Channel Marketing

The two categories of content needed are generally referred to as "to-channel" and "thru-channel."

Having a documented marketing strategy will help your team stay on the same page.

Account-based marketing (ABM) “focuses on a few large and important accounts that hold the greatest promise of adding to your bottom……

Having a documented marketing strategy will help your team stay on the same page.

You should have your rules for use of logos and marks in your partner agreement and a publication readily available for them to consult.

Utilizing Market Development Funds – also known as MDF – is a great way to pay for activities related to your channel.

Content is King for a good reason. Sharing insights with channel partners should not wait for your next partner conference or newsletter.

Given that you expect ROI, you should be actively working with your partners to identify what they're doing with your investments.

First, never forget that your partners are businesses in their own right. They have their own brand guidelines, datasets, and strategy.

Many channel partners don't have marketing staff and often turn to outside agencies who might oversell them to increase fees.

Unconditionally yes. You're an investor giving them capital to effectively promote sales of your products and their services.