How often should I update my channel content? What's the right amount?

Content is King for a good reason. Sharing insights with channel partners should not wait for your next partner conference or newsletter. Channel partners do have a lot of other content they should be reading. You help them when you point out the “must-reads” vs. the “good-to-reads” to help them manage their time. Be sure your content always teaches them something new they need to know. No partner wants to invest time coming to a blog that’s supposed to improve their ability to make more money and find you announcing your latest award or acquisition. Update content constantly, but with deep respect for the time investment.