How do I know my partners are using their MDF to drive more revenue?

Your worst strategies and hoping and praying. You’re an investor giving partners capital with which to promote sales. Given that you absolutely expect ROI, you should be actively working with your investments – your partners – to clearly identify what they’re doing with your investments and how effective those activities are. Gone are the days when your and your partner logos printed on caps, shirts, and pens are a primary use of MDF. Content marketing, including webinars, seminars, publications, and other vehicles designed to provide customers with insight and information, are conveying value to customers. Value they’ll want to invest in.