How do I get the best from my partner marketing?

First, never forget that your partners are businesses in their own right. They have their own brand guidelines, datasets, marketing strategy, and tough internal targets, schedules to fit your activity into, other vendors, and their own services to promote. making it more about their choice and less about your instruction.

So, trust them and put the power back into the hands of the partner. Channel marketing executives are your greatest asset for driving the results you expect. Adopt a collaborative approach in terms of what can be best achieved with your objectives, the funding available, and the objectives of the partner. Always be upfront about your MDF budget, as it will save everyone time and face in the long run. This is about mutual management of expectations.

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