How do I evaluate a concierge service?

Hiring a concierge service is not a trivial decision. They will become a core capability, plugged directly into your channel revenue. The following aspects should be vetted ahead of time and monitored throughout the engagement.

  • Partner engagement. Capturing the attention of the partners and keeping their level of engagement high.
  • Partner satisfaction. Survey your partners to see how satisfied they are with the agency concierge you put forward.
  • Channel marketing manager satisfaction. Review how well the concierge team works with your channel marketing managers supporting their objectives.
  • Strong channel revenue track record. The concierge agency should have hard data to support both their past and current success in campaigns performance and driving channel revenue
  • Technical knowledge. How well does the concierge service understand the core ZiftONE platform that you use to conduct channel marketing? Are they certified or recommended by the platform itself?

Sponsored by our partners at MACRO