With today’s buyers spending nearly 70% of their time doing online research before engaging with a company, current and engaging website content is a must.
The simple fact is, poor websites and poor website content are immediate disqualifiers in the sales process. Yet most channel partners have limited time and often lack the expertise to develop content that attracts buyers and re-enforces supplier branding. Moreover, channel partners and their suppliers typically have little insight into how website content is consumed by visitors — and don’t have the analytic capabilities to measure results.
Address Content and Visibility Challenges Head On
Content Syndication is a proven, straight-forward marketing tactic that addresses these challenges head on with the automatic delivery of targeted, relevant website content into channel partner websites. Partners get the content and control they desire. Prospects get relevant and personalized content to propel them through the sales cycle faster. And suppliers can protect their brand, measure what’s working (and what’s not) and get a 360-degree view of the channel.
Our new eBook, Content Syndication: A 360-Degree View of the Channel, details best practices for Content Syndication and demonstrates the value of Dynamic Content Syndication, which automatically embeds and adjusts content based on a website visitor’s unique interests, online behavior and personal characteristics. Through this new valuable resource, you’ll learn how to:
- Boost conversion rates by 50% with dynamic content syndication
- Auto-adjust content to match prospect interests and behavior
- Maintain brand consistency across partner communities
- Actively track site visits, content consumption and results
Read the eBook to explore the need and value of Content Syndication and check back for follow-up blog posts that dig deeper into the specific benefits of content syndication for partners, the vital importance of integration with established CRM and SFA systems, as well as the real results channel partners are seeing with Dynamic Content Syndication.
Want a (free) copy of our new content syndication eBook? See below:
Content Syndication: A 360-Degree View of the Channel
Find out how to lift the burden of content creation for your partners, boost conversion rates by 50% and enhance visibility across the sales cycle.
