If you haven’t heard by now, the new Canadian Anti-Spam Legislation (CASL) goes into effect today, July 1, 2014. It is intended to increase consumer confidence in online commerce as well as protect against spam and malware. It prohibits the sending of commercial electronic messages without consent and the installation of computer programs without consent. Keep in mind…
Even if you aren’t in Canada, the law affects your business if you have people accessing your emails in Canada.
There is a lot of information out there about the legislation and as opposed to adding more; we thought it would be useful to share some of the information out there that we thought was relevant and useful. Here you go!
CakeMail – CASL: Coming to Canadian Inboxes Near You
Hubspot – A Guide to the New Canadian Anti-Spam Legislation (CASL)
ReachForce – 6 Facts & 4 Tips You Should Know About Canada’s New Anti-Spam Legislation
For more information, you can also visit the Government of Canada’s website:
http://fightspam.gc.ca/eic/site/030.nsf/eng/h_00050.html
David Buffaloe
As Senior Vice President of Marketing, David is responsible for all aspects of marketing including strategy, tactics and programs needed to create interest, demand and recognition for Zift Solutions.