Channel Chatter LIVE Captures Zift’s Ever-Elusive CTO
May 6 2020
As the host of Channel Chatter LIVE, I’m learning everyone has a favorite podcast.…
The Cost of Inaction: Big Insights from B2BMX 2020
March 4 2020
This year’s B2B Marketing Exchange (#B2BMX) was packed with inspirational ideas and…
The Island of Misfit ChanTech Toys: Scenes from SiriusDecisions Tech Exchange 2019
December 16 2019
Most of us have attended a tech tradeshow. Row upon row of nearly identical booths,…
Channel Onboarding, Engagement, & Services: Lessons from Oxford and London
October 21 2019
I have longed to visit the UK for years, particularly Oxford and London. These…
Zoned In: Zift’s Strategic Alliance Program is Blooming
June 5 2019
We’re growing, like a plant blooming in the sun. With the launch of ZiftONE, we…
Big Insights from B2BMX
March 1 2019
Just back from B2B Marketing Exchange or #B2BMX, one of the most exciting…
More than Carnival Prizes: Qualities Your Incentives Program Should Shoot For
December 13 2018
If there’s one thing people love, it’s rewards. Whether it’s enticing friends to…
Square Pegs or Future Icons?
October 1 2018
I work closely with industry analysts on a regular basis in my role at Zift -- and…
Hurricane Buckets & Boots on the Ground
September 25 2018
I live in Wilmington, North Carolina, where Hurricane Florence just took a spin.…
When Trucking Meets B2B Marketing
August 8 2018
Breaker one-nine, this here's the Rubber Duck, You got a copy on me Pigpen? C'mon.…
SIRIUSLY, VEGAS!
May 16 2018
What Happened at SiriusDecisions Summit 2018 Doesn't Have to Stay There...…
VEGAS, BABY! See You at SiriusDecisions Summit 2018
May 7 2018
I know what you’re expecting. A snazzy little blog about the awesomeness of…