CARY, N.C. – Oct. 11, 2022 – Zift Solutions, a leading provider of Partner Relationship Management (PRM) and Through-Channel Marketing Automation (TCMA) software, today announced a new premium feature to improve how partners connect their customer relationship management (CRM) tools to ZiftONE, the company’s award-winning PRM platform.

Through this add-on capability, Advanced Partner CRM Integration, suppliers can enable channel partners to work out of their own Salesforce platform. Advanced Partner CRM Integration was designed for use by both distributors and significant national partners. The integration allows these partners to enter deals and leads through Salesforce without requiring the additional step of logging into the ZiftONE portal. It builds upon ZiftONE’s existing, robust CRM Connectors for partners, which allow them to bring in leads from ZiftONE’s best-in-class TCMA features

“Through our experience working with national and award-winning channel programs, we’ve found that access to partner data is a distinct advantage for partner program leaders,” Gordon Rapkin, CEO at Zift Solutions, said. “This new capability makes it easy for partners to share more comprehensive information with their suppliers and improves the deal and lead registration experience, helping suppliers foster better, stronger relationships with their most important partners.” 

Advanced Partner CRM Integration also generates reports that are capable of identifying connection issues, empowering partners to manage their CRM integration themselves.

Advanced Partner CRM Integration is now available as part of the ZiftONE platform. Current ZiftONE customers are encouraged to contact their Customer Success Manager (CSM) if they are interested in accessing this new premium feature. 

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About Zift Solutions

Founded in 2006, Zift Solutions is the only Partner Relationship Management (PRM) and Through-Channel Marketing Automation (TCMA) tool built as one to work as one. The company’s ZiftONE platform manages the flow from onboarding to enablement, lead generation to marketing, all the way through sales. Backed by the most experienced team in the industry, Zift was named the only leader in both Channel Marketing Automation and Partner Relationship Management by Forrester Research and a market leader in Partner Management Software and Through-Channel Marketing Software by G2. For more information, visit Zift Solutions.